On Employees’ Vital Role in Marketing - Response to Mark Salke

Completely agree, Mark. In fact, it’s largely why I stopped doing marketing consulting — not many people want to delve into that aspect of it. But I did. I’m developing the idea in context of the GTIdeology and The Skolny Organization under the rubric of “Brand Convergence” between customers, employees, marketing, and culture.

A useful book, I read in college and started my entire course of thinking along these lines: “The Customer Comes Second” by Hal F. Rosenbluth and Diane McFerrin Peters. I recommend it.

There’s a new version with McFerrin Peters as the lead author and a different subtitle, but this is the one I actually read.