Tell Your Story
Are you a company or just a regular “Joe Shmoe” trying to build a brand? Regardless of either, you need to convey your story to your audience in order to gain two critical pieces. The first thing you earn when you tell your story is your audience’s respect. The second thing you earn is credibility.
When telling your story, you are opening up to the world about the endeavors you have personally experienced; and also simultaneously documenting every piece of adversity you have encountered along the way. Why is this so critical? … Because the world is filled with too much fluffy bullshit you cannot escape. To me, this is by far the most annoying shit you’ll ever hear in life; regardless of whether you're building a brand, business, or just simply trying to better yourself. A lot of shit sounds good on paper, but practicality & realism is something people will always gravitate too.
Where Do I Begin?
This question is probably the one people get too stuck on too much, when it comes to documenting their journey. The beauty of the internet is, (And yes I said beauty, because it’s truly incredible), that there are endless platforms and formats you can begin to tell your story on. My personal favorites are Youtube, Instagram, and Snapchat. But recently, we’ve been getting big hitters like Musicly and Anchor coming into the picture.
The real question you need to ask yourself is, “What’s my style?” Now unfortunately, I can’t answer that for you. Everyone has their own quirk that makes them, them. You can have your own comedic vlogging style where you joke about your obstacles and laugh about your journey, you can write about it on Medium, or even tell it publicly throughout your journey. Whatever works best for you, do that.
Now, before I contradict myself, yes… it sounds great on paper. Don’t expect it to be easy breezy, straight from the start. I mean sure, there are hundreds of people who begin their journey and immediately obtain support from people who follow them. Of course it’s happened… but often at times, more than some, you will be met without recognition, support, and unfortunately sometimes, complete opposition. Why? Because your story tells your life’s journey. And that includes people you encounter in it as well. Adversity doesn't always have to be personal, when it comes to people challenging you on your journey. It could stem from the root of insecurity or some fear that you’ll somehow spill the beans about something they don’t want everyone to know. Whatever the case may be, let their insecurities be theirs, and tell your story as authentically as you can.
Building Your Credibility & Respect
As stated before, when you tell your story to your audience, you’ll earn credibility and respect. These are two very different things, and both are imperative to your story. There are many people I’ve encountered who were credible in their craft, but not respected. And on the flip side, people who were respected, not but credible in what they were doing. The reason for both resulting that way was because of how they told their story.
So how are you telling your story? Are you one of those “RAH RAH RAH, I made it because I believed in my dream!” Type of person? (Whom of which as a side note, I personally seen bullshit their way to be respected. They do this by using paradoxical leadership to fool people into believing their experts in their craft). Or, are you one of those “I fucking struggled. I worked and got nothing. My wife left me, my house was repossessed, I was living out of a car… and I found my way by choosing the path I was most happy on…” type of people?
If you look at the two examples above, the two tell very different stroies. Now, I used the first in a negative light because I’ve personally had bad experiences when meeting people who tell their stories this way. But, that may work for you. As I stated before, it all depends on what style best fits you. Now the second story, also has a completely different theme to it as well. To me, the first speaks about bragging and falsehood to obtain respect, and the second tells a tale of authenticity and adversity. I’m willing to bet, 9 out of 10 times, the second will hit harder with people than the first.
Don’t get confused or have me mistaken… if neither of these are your style, great. Whatever you feel works best for you, do that. I can’t stress that enough.
No matter what you do in telling your story though, always be authentic. I cannot stress this enough. With either style, or any other style of storytelling, you need to be you. If you try to be anyone else, your audience will eat you like piranhas on a holiday dinner. You just won’t make it. And you best bet damn well, without that credibility or respect, your audience won’t forget it either. Don’t just tell your story, respect your story too.