Is it possible for farmers to sell directly to consumers in India?

India is a diverse nation and the most populated country that depends on agriculture to full fill its basic needs.

It engages people in full-time employment opportunities for their survival. The government gets its 60% revenue from the agriculture field, and the number of people involved in such occupation is also more.

In the conventional method, the farmers have to reach the middlemen to sell their crops, cutting down the price. The middlemen glitches are more annoying and stressful in the life of the farmers. The farmers work hard and look after the crops as their children and benefit from it. The intermediary person takes advantage of the circumstances and makes a profit.

But the new way to get the crops directly from the farmer is more convenient and appropriate. The farmers are the owner of their products and deal directly with the consumers as per their needs. The farmers grow the seasonal crops in their land and cultivate them at the right time to sell in the market or the end-users.

Problems that the farmer are facing to sell the crops directly to end-users

The list of problems is jotted below to sell directly to the consumers.

1. Difficulties that the farmer faces in finding the buyers

In the modern era, it is pretty challenging to find the right buyers to provide an appropriate rate of the crops taking care of the effort of the farmers. Start-up is involved in getting the right buyers to the farmers at a reasonable rate to sell directly, eliminating the middlemen’s interference.

The start-up’s strategies are straightforward to accept and understand by the farmers to work over it. The start-up takes care of the excess production of the crops to recover the investment from agriculture.

2. Third-party involvement

The involvement of third-party in dealing with the buyer directly is hectic work. The elimination of third-party makes the job easy and cuts off the cost to get all the profits single-headedly. The start-up companies try to reach the farms to produce the supply chain directly to the consumers. The B2B delivers the vegetable or crop created now to the end-users, simply picking it up from the farmers at zero margins.

The start-up ties up with other platforms like Zomato and Swiggy to deliver the product to the end-user directly without any negligence. The metro cities like Mumbai, Chennai, Bengaluru, and Delhi-NCR follow such strategies to get the product now at one go without any obstacle.

The online platform and its benefits to get the products directly to the consumers

With the growth of the tech world and its online platform facilities, the shopping pattern has been changed diversely. Just a click and the consumers get their required products directly at their doorstep without wasting much time. The delivery of the products costs no fair and delicately hand over the order within the stipulated period.

The D2C platform aims to satisfy the customer’s needs and focuses on the safety measures of the customer. All the customer’s details are kept secured and assured that no data leakage is done.

Direct Sell customer benefits

The customer enjoys enormous benefits through the direct-to-sell method. Some of the advantages are mentioned below.

· Data gathering

D2C gathers all the required information to attract consumers. The digital platform tries to get a brief idea about the choices and desires of the customer and get it in their view while scrolling the online platform.

· Social media advertisement

The social media platforms like Facebook, Instagram, Snapchat, and other media help get an idea of the product significantly. The campaign and advertisement are instrumental in getting a clear idea about the updated product version or what quantity is available in the online store.

· Loyalty factor

To bind the customer with your product, you need to establish a great bond. The buyer-seller relationship should be at the topmost priority. The seller must be trustworthy and loyal to the buyer or the consumers to benefit from their purchasing.

· Time-Consuming

Online shopping is less time-consuming as compared to offline purchasing. The effort to go to the market and get things in your basket is a tiring idea were as scrolling a few pages and getting the product in your cart and later purchasing it is a much easier and healthy way to get things at your door. The digital market takes hardly 3–4 days or within a day of product delivery to reach the customer.

· Availability of the produce

The fresh products from the farmers are available 24/7. Consumers hardly get disheartened with the availability of the products. Most of the time, the products are available in reasonable amounts to satisfy the consumers’ appetite and get it in your door within 15minutes or half an hour of the day.

The shipping of the product, delivery of the products, inventory management, and warehouse arrangements are all managed to handle the online portal in a sophisticated manner.

The Direct-to-Consumer is a great way to digitally assist the consumer and their needs. Such an e-commerce platform is trending in the market to get consumer attention. Once it is caught in consumers’ eyes, the shopping becomes more manageable and happier. The call is to manage the D2C platform broadly with the help of technicians, software developers, and management departments to look into the quality production of the items. The sale from the farmer becomes very effective and productive to the consumers and is one of the convincing ways to attract the end-users mindset quickly.