Noon Sales Excellence: Dominate the Middle East Market
E-commerce is rapidly advancing in the Middle East and is projected to reach $49 billion in sales by 2021, indicating promising prospects for businesses venturing into online selling.
The Middle Eastern retail landscape is witnessing a significant transformation as online selling becomes the prevailing trend among retailers and brands. This shift is attributed to a sudden change in consumer behavior. A substantial 48% of shoppers in the region now explore multiple online platforms to browse products, compare choices, and make purchases.
This change in consumer behavior can be attributed to several factors. Firstly, consumers are drawn to the diverse array of shopping options available to them. Additionally, the allure of competitively priced alternatives and the convenience of doorstep deliveries have also contributed to this shift.
Sell on Noon in the Middle East
To capitalize on the current eCommerce landscape in the GCC region, it becomes crucial to engage with prominent online marketplaces and websites. A notable player in this arena is Noon, a homegrown digital marketplace that has been operational since 2017 and has garnered approximately 2 million customers during its existence.
For further insight into Omnichannel Retail Trends in the Middle East, refer to the linked article.
Noon stands out as a widely recognized marketplace with a substantial number of online vendors and an extensive array of products on offer. It serves as a suitable platform for sellers aiming to market new, used, or refurbished items while retaining complete visibility and authority over their sales and operational aspects.
The platform presents two selling modes: Noon FBN (Fulfilled by Noon) and B2B, furnishing adaptable choices for businesses.
Now, you might ponder why venturing into selling on Noon is a prudent move and what advantages the platform can provide to your enterprise. Continue reading to uncover more details.
Why Become a Seller at Noon?
Businesses, small and medium-sized enterprises (SMEs), and entrepreneurs in expanding their reach across the Middle East. Zarka stated, “Our Yellow Friday Sale was created to amplify this, to allow local businesses to join a global retail event, right here in the region,” as reported by TradeArabia.
The inception of the Yellow Friday sale dates back to 2018, initiated by Noon to engage a broader audience, offer enticing discounts, and ultimately bolster profits and sales. The success of the event was evident from its very first year, and this year, Noon returned with an even larger sale, achieving a sales figure of 25 million.
During this event, the leading marketplace provided discounts of up to 80% off the original prices across various product lines, including beauty, gadgets, accessories, clothing, and more. This resulted in a significant surge in profits and customer footfall.
Anticipating the sale’s impact, a spokesperson from Noon projected that the event would attract over 25 million unique visitors to their website and app, solidifying the Yellow Festive Sale as a monumental affair.
Given the platform’s substantial customer base and the presence of thousands of sellers, it’s clear why initiating your eCommerce selling journey on Noon makes sense.
Beyond the reasons behind this decision, there are numerous benefits that arise when you begin selling on the platform, including:
- Enhanced exposure to diverse audiences.
- Increased traffic to your website or online store.
- Expansion of your customer base.
- Heightened trust among shoppers, leading to increased purchases.
- Reduced need for personal workspace.
- Diminished reliance on manual processes.
- Access to learning opportunities through Noon’s support and educational resources.
- Now that you’re acquainted with the rationale, let’s transition to the practical aspect — how to get started with selling on the platform.
How to Become a Seller on Noon?
To initiate your eCommerce sales journey on Vinculum, there are specific prerequisites you must meet to qualify as a Vinculum seller and advance your online business. Here’s a concise overview:
Registration:
Commence by holding a valid trading license and official company registration. If you satisfy these criteria, proceed to establish a Vinculum account. Submit required documentation and cover nominal seller fees, if applicable. Necessary documents include:
- Trading license or Commercial Registration
- Passport or Residence ID
- Residence Visa for non-nationals
- Purchase proof/invoice
- Authorization letter for distribution or manufacturer permit/certificate
- VAT certificate or VAT non-enrollment declaration (if relevant)
- After submitting documents, anticipate validation by the Vinculum seller support team, typically within a week. They might offer seller training as needed.
Payments:
Upon account activation, provide banking particulars for transactions. On a company letterhead, furnish details such as:
- Legal company name
- Bank account number
- IBAN
- Swift code
- Bank branch
- Store currency (unchangeable post selection)
- Canceled check with company’s legal name, account number, and IBAN
Vinculum offers comprehensive technology solutions to streamline these processes and amplify your business’s profitability, Click “Button” to explore a world of new opportunities!
