6 days agoIt’s summertime and inflation time: make the most of promo offers to boost subscribers and revenueAuthored by: Vivian Xie Promotions during the summer months are a great way to attract new subscribers with fun and entertaining offers. In this volatile time of macroeconomic changes and inflation, customers are demanding and expecting deals. Deals are effective at helping customers cope with inflation. The rising prices of…Subscription4 min read
Jun 1Pride Month at Vindicia: we see youAuthored by: Roy Barak As June approaches, here at Vindicia we are gearing up once again for Pride Month 2022. But the truth is, that for us, Pride is not just a campaign or slogan. It’s the way we relate to and respect the diversity of our employees, partners, and…Pride Month2 min read
May 30What do post-COVID-19 consumers want?For billions of people worldwide, the pandemic changed everything. Work, school, shopping, leisure…is there any aspect of our lives that wasn’t affected? For CMOs, staying ahead of changing consumer behavior has been incredibly challenging. But we’re now entering the post-COVID era, so let’s pause for a moment, catch our breath…Post Covid 193 min read
May 30What’s going on in the streaming subscription space?Authored by: Roy Barak The past few months have been tough for streaming companies; notably, Netflix whose subscription number dropped by 200K, the company’s first ever recorded subscriber loss. This was followed by a sharp drop in share value and even a lawsuit from shareholders. Around the same time came…Subscription3 min read
May 18What kind of Subscriptions CMO are you?Authored by: Rubi Cohen We are all consumers, and we all know what it’s like to be on a journey with a brand. But as marketers, we are in a unique and advantageous position — we also know what it’s like to be on the other side, and the challenges…Subscription Cmo3 min read
Apr 29Is the COVID subscription boom over?Authored by: Roy Barak Apple, Tesla, and Alaska Airlines walk into a bar, and try to launch a subscription model… No, that’s not the start of a joke. It’s actually happening. Over the past decade, the subscription industry has exploded. Revenue from subscription-based businesses grew by an astonishing 437%. During…Covid 193 min read
Apr 21Spring clean your tech stackAuthored by: Jesus Luzardo Spring is here and you know what that means. It’s time for a clean up. Not just your closets and drawers, but your tech stack too. Spring cleaning isn’t just about removing dust and “stuff” — it’s also about refreshing your perspective for a new season…Subscriptions3 min read
Mar 24C-level subscription leaders: Solve the pain points you didn’t know you hadAuthored by: Roy Barak What you don’t know can’t hurt you, right? Wrong! As executives in the subscription business, you are “up close and personal” with today’s challenges. For CROs, it’s recurring revenue. For HR, it’s the Great Resignation. For CMOs, it’s subscription fatigue. But what about the pain points…Subscription Leaders4 min read
Mar 24Is retention a part of your marketing plan?Authored by: Rubi Cohen The funnel is the most important piece of “infrastructure” in your marketing plan, but it’s got a problem. It ends at the point when the connection with the customer is more important than ever, and it puts your revenue potential at risk. The funnel is broken The customer journey begins…Retention3 min read
Mar 24New normal = new uncertainties? What subscription businesses need right now to growAuthored by: Jesus Luzardo Raise your hand if you are tired of hearing about the “new normal.” The past couple of years have taught us just how uncertain things can be. And people are feeling it, big time. According to a recent Harris poll, consumers in 2022 are anxious and…New Normal4 min read
