Vinit JoshiBlockedUnblockFollowFollowingEx-Marketing @newtonmailapp. I write at the intersection of Product and Marketing. Or at least, I try to.Dec 4, 2015For starters, dig into who covered something similar to your product before. Know who might care about it. Know what these people stand for, and how are they incentivizedThe Press Release Is Dead. Here Are Its ReplacementsRobleh Jama59323BuzzSumo is a very good tool for this purpose. Worth checking out.