Shane Lennon

MMP, focus, outside-in lens, customer experience = a viable business, not just MVP

MMP: Minimal Marketable Product

After reading 2 great posts this week from CB Insights, “146 Startup Failure Post-Mortems” and “The Venture…

Nice article Rob. Someone asked me about growth hackers as a skill/person the other day, it was first time I really spent some time thinking about it.

The skill set/person has been around for decades, in the past it was that highly creative/idea person on the team, that often got shot down, or was wheeled out for the…

“How to Get to the CMO — CDO?”

A panel of seasoned digital executives provided insights for tech companies who are currently selling Marketing Solutions Technologies. The team of experienced Chief Marketing and Chief Digital Officers informed the crowd of the ‘No-nos’ and the ‘Yes please’ techniques to…

MMP over MVP — one letter makes a difference

Minimal … Product — what is it really?

With innovative brands and traditional companies embracing more of the best practices of the startup/disruptor world — agile, funnels, customer journey, networks, and now “product to market” approaches, it’s important…