Shane Lennon

@VirtualCMO — A Digital CMO / COO, Tech dna, market builder, digital transformation. A little rugby coaching, loves food. #CMO. http://about.me/shanelennon


MMP over MVP — one letter makes a difference

Minimal … Product — what is it really?

With innovative brands and traditional companies embracing more of the best practices of the startup/disruptor world — agile, funnels, customer journey, networks, and now “product to market” approaches, it’s important terms are understood — MVP often used much abused …


“How to Get to the CMO — CDO?”

A panel of seasoned digital executives provided insights for tech companies who are currently selling Marketing Solutions Technologies. The team of experienced Chief Marketing and Chief Digital Officers informed the crowd of the ‘No-nos’ and the ‘Yes please’ techniques to get and keep their attention when pitching them.


MMP over MVP — one letter makes a difference

Minimal … Product — what is it really?

With innovative brands and traditional companies embracing more of the best practices of the startup/disruptor world — agile, funnels, customer journey, networks, and now “product to market” approaches, it’s important terms are understood — MVP often used much abused …


How many companies, brands, marketing and sales folk actually match the customers steps to buying?


Is your brand really on the same path as the customer’s journey?


Marketo, one of the leaders in marketing automation tools for nurturing prospects through the journey to customers, recently posted a very good piece on the customer journey — How

Publications edited by Shane Lennon

Stories, stats & musings for a digitally focused cmo & future digital cmo — marketing, products, technology & people — at scale. 100s= a data point, 1000s= test point, 10000s= time to run, MMs= scale. Not for self/product-promotion. The “how” for a CMO. 


WOOF — I need my digital too

> WOOTagg has got your bark ☺

Digital everywhere — the next phase is going to be far more fun and challenging. We…


CMO asks — Mobile Now?

The train has left the station and your audience is on it


I hear a lot of peers, agencies and marketing platform providers talk about…


2014 and Predictions

Back to Basics might be a good start?


So it’s that time of the year again and everyone has predictions and now they come via infographics, video…


Agile in Marketing & lessons related to Agile Product Teams

Where do I start — show me how?


Agile in Marketing