Shane Lennon
Shane Lennon

Shane Lennon

@VirtualCMO (CxO roles) Digital Entrepreneur & DNA, team, product & market builder, digital transformation. A little rugby coaching. http://linkd.in/LlBRux

Editor of Digital CMO
1.6K Following
906 Followers
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Featured

Shane Lennon
Dec 13, 2015 · 2 min read

MMP, focus, outside-in lens, customer experience = a viable business, not just MVP

MMP: Minimal Marketable Product

After reading 2 great posts this week from CB Insights, “146 Startup Failure Post-Mortems” and “The Venture…

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Shane Lennon
Oct 1, 2018 · 1 min read

CMO Insights Interview: LTV, CX Journey, People …

CMO Insights: Shane Lennon, VirtualCMO, interviewed by Jeff Pedowitz video: https://bit.ly/2NYr58I

1 response
Shane Lennon
Jun 8, 2018 · 10 min read

Some observations from Mary Meeker’s Annual Internet Trends Presentation

Wake up C-Suite, we’re past…

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Shane Lennon
Mar 19, 2018 · 1 min read

Digital Transformation: are you on the journey?

Every CEO should view this & ask his/her team can they answer Yes, a real yes, to even 50% of the points Kate raises.

View the video from Kate O’Neill:

1 response
Shane Lennon
May 7, 2015 · 4 min read

“How to Get to the CMO — CDO?”

A panel of seasoned digital executives provided insights for tech companies who are currently selling Marketing Solutions Technologies. The team of experienced Chief Marketing and Chief Digital Officers informed the crowd of the ‘No-nos’ and the ‘Yes please’ techniques to…