Vintage Intelligence : Traits of Young Modern Vintage Shoppers


What’s the vintage craze about? Why are young people choosing vintage shopping over modern designs? People who are not yet enamored with vintage shoppers often question why are mass numbers of young people choosing vintage shopping over modern day retail. Modern day vintage shoppers are on to something they are a bit more intellectually diverse than the average shopper. This special group of shoppers have the ability to learn understand things or to deal with new or difficult situations with regards to fashion and society.

It is through the fashion that generations express their feelings,emotions and struggles. There has been an explosion of vintage and retro consumer shopping that has become widely known within the last 5 years especially with the awareness through social media. According to one research firm, America’s Research Group, roughly 16 percent to 18 percent of U.S. consumers will visit a thrift store during the course of a year, and about 12 percent to 15 percent of U.S. consumers will visit a resale shop or consignment shop. Here a few a traits that many vintage shoppers have in common.

Posses Individuality: Consumers get rare pieces making styling more unique and personal.

Recognize Originality: The realization of vintage inspiration in current designers.

Environmentally Conscious: Reuse and Upcycling

Creative: Craving a more artistic shopping experience which is be fulfilled through truck boutiques, pop up shops, bazaars, traveling vintage boutique trucks where shoppers can dissect trends and collections from different eras.

A wise woman L magazine editor Virginia Smith once said “For a number of reasons — financial, aesthetic, environmental, etc. — I more or less always try to buy thrift or vintage”

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