Why updating blog posts by changing the year in the title can be a good tactic. Republish blog posts for visibility and SEO.

While recently doing some research for new posts for the company blog where I work, I kept stumbling upon pieces of content titled: “best [insert product type] tools for 2020”. There are so many of them that, depending on your search, most of the first two pages of the SERP display almost nothing else.

From “best website builders” to “best tools for web designers” and “best website analytics tools”, every search I made led to the same…


A doctor who diagnoses a course of treatment continues to run tests on the patient to confirm that it’s providing effective — and if it isn’t getting results, they pivot to another treatment. The alternative, which is delivering the treatment and simply trusting to the assumption that it will work perfectly, is obviously a bad idea. It could prove ineffective, or even make the patient worse.

Similarly, if you’re going to run an online store (and there is a lot of value in doing just that, provided you do it well), you need to track the performance carefully and be…


We hear about the concept of Influencer Marketing more and more, but, really, what is it? And is it any good? Well, it is a method of social media marketing that uses product/service mentions from influencers.

What are influencers? They are people who have a loyal following on social media platforms and are considered some sort of experts within their niche. This is mainly based on trust. The influencer has to be truly trusted by their audience for this type of marketing to work. …


A friend and collaborator once told me about a landing page he had created in order to promote the booking of test drives for a luxury car model. After 24 hours, he had over 500 clicks on the page, but not a single booking. He had no idea why. The visitors seemed to be within his target group and he thought that the design of the page complied to just about every “conversion optimized web design standard” he could think of. But something was obviously wrong. …


“When you’re only №2, you try harder”. This was the slogan for Avis rent-a-car services back in the 1960s. This slogan still works today, regardless of the type of business you’re talking about. When it comes to choosing the best Wordpress plugins for your website, you should look beyond the first couple of results on the list. Regardless of the type of tool you are looking for, you may find value in less-known, often overlooked plugins. …


Image by Pexels from Pixabay

Internet advertising can be a highly divisive topic even among the best of friends. In fact, I would often get into heated debates with my own friends, over a beer or two, defending the argument that the internet, as we now know it, would not have been the same without advertising. Without it, how would all the search engines, social media platforms and quality content creators earn revenue? They would have to charge you, the user, directly, in order to keep their activity going. I would explain this to my beer pals, who I knew in advance were of another…

Visitor Analytics

Visitor Analytics aims to offer an all-in-one solution for any website in order to grow their business: website statistics, UX & behavior (heatmaps, recordings)

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