Like dunes in the desert, the digital marketing landscape is constantly in motion, as companies look to keep their marketing campaigns effective in the face of technological advancements and changing consumer preferences. Marketers, who go online in search of advice on the latest developments, will find an endless number of…

Digital Wellbeing may sound like the kind of phrase you’d expect to hear at a Goan hippy retreat, and be happy to forget about once you find your shoes and leave. …

Why updating blog posts by changing the year in the title can be a good tactic. Republish blog posts for visibility and SEO. While recently doing some research for new posts for the company blog where I work, I kept stumbling upon pieces of content titled: “best [insert product type]…

A doctor who diagnoses a course of treatment continues to run tests on the patient to confirm that it’s providing effective — and if it isn’t getting results, they pivot to another treatment. The alternative, which is delivering the treatment and simply trusting to the assumption that it will work…

We hear about the concept of Influencer Marketing more and more, but, really, what is it? And is it any good? Well, it is a method of social media marketing that uses product/service mentions from influencers. What are influencers? They are people who have a loyal following on social media…

A friend and collaborator once told me about a landing page he had created in order to promote the booking of test drives for a luxury car model. After 24 hours, he had over 500 clicks on the page, but not a single booking. He had no idea why. The…

“When you’re only №2, you try harder”. This was the slogan for Avis rent-a-car services back in the 1960s. This slogan still works today, regardless of the type of business you’re talking about. When it comes to choosing the best Wordpress plugins for your website, you should look beyond the…

Internet advertising can be a highly divisive topic even among the best of friends. In fact, I would often get into heated debates with my own friends, over a beer or two, defending the argument that the internet, as we now know it, would not have been the same without…