User-generated content is powerful enough to make or break your restaurant’s reputation. Negative comments, videos, and live streams can start trending online in the blink of an eye. If you’re not listening carefully and engaging with customers proactively, you’re running a risk of finding yourself in the middle of a reputational crisis.

In this article, we’ll show you how regular monitoring of what customers say about your brand online can help you have your restaurant full of people at peak dinner times and even save it from reputational damage.

Why review matters

In the perfect business world, ads convert 100% of potential customers into brand advocates. But it’s not how things work in reality. Advertising alone is not enough. If a customer is interested in your product or service, they’ll read for about ten online reviews before feeling able to trust your brand. …

The only constant thing is change. So many factors can put your business at risk, including changes in the economy, technology, and business environment. How to manage all these changes? That’s what change management is all about. If done right, it can minimize the negative impact of existed challenges or issues that are about to arise.

Today, we’re going to show you how change management can help your business prepare for the next downturn and transform to be ready when the storm hits.

Current risks to the economy

In July 2019, we entered the most lasting expansion phase in recent history since the 2008 recession. As composite leading indicators continue to soften in most countries, and some economic risks are on the horizon, forecasters predict the next financial crisis in the nearest future. Nouriel Roubini, an American economist who was one of the few experts who predicted the last crash, forecasts a global downturn by the next year. …

The digital revolution in the restaurant industry is already here. Today’s customers expect flawless guest experience across multiple channels. Winning restaurants will be the ones who implement new technologies into their services and surprise customers by creating more personalized offers.

Wondering what the current global tech trends are in the restaurant industry? In this article, we’re going to show in detail some trends presented at the National Restaurant Association Show 2019 (NRA Show), one of the largest gathering of restaurant and foodservice experts. …

Given AI’s growing pervasiveness and uncertainty around its economic impact, how can companies embrace this paradigm shift to scale their business and add value? Watch as brands, researchers and more weigh in with the conversation moderated by Altimeter analyst Susan Etlinger.

A study on the future of building technology shows that requirements are undergoing lasting changes. Movie “smart buildings — the future of building technology”:

Hear from a few of the participating artists as they discuss how immersive technology such as augmented and virtual reality is empowering them to express themselves in new ways and to push past the boundaries of reality.

Adobe announced the launch of its Commerce Cloud, the newest part of the company’s Experience Cloud.

The Adobe Commerce Cloud is essentially a fully managed cloud-based version of the Magento platform that is fully integrated with the rest of Adobe’s tools, including its Analytics Cloud, Marketing Cloud and Advertising Cloud. With this launch, Adobe is also extending the platform by adding new features like dashboards for keeping an eye on a company’s e-commerce strategy and, for the first time, an integration with the Amazon marketplace from which users will be able to directly manage within the Commerce Cloud interface.

Salesforce has been using the notion of trailblazers as a learning metaphor for several years, ever since it created Trailhead, a platform to teach customers Salesforce skills. Recently, the company announced the availability of myTrailhead, a similar platform that enables a company to create branded, fully customizable training materials based on the Trailhead approach.