Why Doesn’t Facebook Have Partnership Program Like Youtube?

In order to boost profitability, Youtube launched its partnership program to inspire more original videos with high quality. However, Facebook hasn’t adopted this tempting idea so far. It can be inferred that Facebook doesn’t have such a strong desire as Youtube to promote innovation and improve quality, which can be briefly explained in three interrelated dimensions.

1.They have different social functions.

Although both are popular websites, FB is more used for daily interacting among families, friends and colleagues who won’t be bothered even though the content is in fact not that meaningful. And there is almost no alternative platform competitive enough in this field. While Youtube indeed lives on the attractiveness of its videos. People will immediately switch to other similar and equally convenient ones once the content is not satisfactory. For instance, the most common way to get more information about our classmates is to check their FB a couple of times per day, almost by intuition. However, we won’t open Youtube every few hours unless there are videos aiming at our special interests.

2.They face different problems.

As is mentioned above, people mostly share daily news or moments on FB and seldom worry about problems like plagiarism and copyright disputes. Since freedom of speech is a fundamental human right, it is unfair that you’re punished just because of similar opinions with others, which means FB need’t focus on that too much. But plagiarism and copyright disputes are a major concerns for Youtube.The copyright requirements are more demanding and vagueness leads to serious conflicts. Youtube has devoted a lot to prevent piracy for a long time to safeguard its reputation. Partnership program will help to settle these issues in the long run.

3.They have different difficulty in profit generation.

Based on (1), advertisements posted on FB technically have much more viewers then Youtube. Users of FB are kind of ‘forced’ to look through the ads. Besides, FB can share profits with other applications or websites by connecting them with its huge social network. If you are in favour of an app, you could share it through FB, and your friends may also recommend it to a broader range of people. The chain reaction leads to considerable increase in the number of users and profits of that app, which rewards FB in turn. But for Youtube it’s not the case. Compared with FB, one of the problems is that Youtube users can escape watching ads easier the moment they find the headlines and screenshots not that attractive. Therefore it’s much harder to generate profits from ads when the content is not exciting.

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