Instagram fitness cult taking over women’s lives

So let’s be honest here!
Hands up if you’ve ever trolled through instagram looking at fitness models, yoga teachers, and really anyone with washboard abs that wears their fitness gear to breakfast lunch and dinner.

Ok stop lying we’ve all done it.

It may not make us feel any more motivated or push us to get up off the couch, turn the bachelorette off and actually do some exercise in the tights and sports bra we’re wearing for comfort. But it does pass the time. And to some extent it actually does the opposite of motivate. The images of tanned, tiny, ripped women can actually have the opposite effect, and make us feel worse about our bodies.

Our self esteem isn’t the greatest at the best of times, so why do we put ourselves through all the comparing and wishing that our butts were tighter, thighs skinnier and tummys flatter?

With the rise in fitness bloggers and fitness instagrammers (did I just invent a word?) the fitness world is moving online and the cult following that has been established is growing day-by-day.

Bikini body guides, six week programs, 12 week programs, apps dedicated to their way of life, world tours, fake cancer, health food books. The amount of money that these women are making out of followers and likes is ridiculous and something I would consider if I didn't love burgers and oreos so much.

My love for burgers is obviously halting my fitness career online

Do these fitness bloggers that are taking over the lives of women everywhere really have the right? What are their qualifications, what is their story and should we listen to them?

Let’s have a look!

Belle Gibson

Fail. There isn’t really anything else I can say about this woman. She is (or was) an app developer, blogger, and alternative health advocate whose marketing platform was founded on her fraudulent claims of having overcome multiple cancers through diet and controversial alternate therapies rather than conventional cancer treatments. She also lied about donating money to multiple charities from her earnings. She has since deleted all instagram posts as well as deleting her facebook page.

The issue that arises from Belle’s saga is the growing number of people that place blind faith in online crusaders. With initial positive aspirations, the labeled ‘pathological liar’ continued to manipulate and lie to her followers.

Earlier this year when Belle came out as having made it all up, she appeared on Channel Nine’s ‘60 Minutes’. The disgraced wellness blogger claimed it was she who was the victim after her lies were exposed and her wellness empire fell apart. People living with cancer and their relatives were angered at Gibson’s appearance on 60 Minutes and reports that she would be paid for the interview. 60 Minutes has refused to confirm whether that was the case.

Some of the profits from her book and app The Whole Pantry were meant to be donated to multiple charities which was revealed didn’t happen.

Here at TWP we believe in living your whole life, so we created the world’s first health, wellness and lifestyle app with a vision to restore the balance and empower The Whole Pantry Community to live their whole life. The Whole Pantry is the new go-to place, filled with a continually updating library of resources, empowering information, lifestyle guides and simple, yet beautiful nourishing recipes.

This quote is situated on her website and highlights the amazing and inspiring front that she advertised to her online followers. There was a lot of people that believed her story and believed in her way of living that were going through cancer treatments and may have stopped traditional treatments due to her fake success.

Kayla Insines

Ok, enough of the heavy stuff!

Kayla Itsines is a success story! She is part of a social media powered movement that is changing the way in which the fitness industry is consumed. In just over a year, this Australian personal trainer and health coach has employed the ultimate in social media integration and as a result, her company, The Bikini Body Training Company, has grown at an outrageously rapid speed. From a project that grew from her passion of women’s fitness to a full fledged, multi-national empire, The Bikini Body Company has been able to translate testimonials from its training and nutrition guide disciples into upwards of 3 million followers across social media platforms.

Kayla and her partner Tobi have created a cult following on social media with thousands of women world wide changing their lives and bodies. Kayla uses her social media accounts to showcase these before and after shots of her clients with some quite shocking but amazing transformations. She also shares stories of how the #kaylaarmy have over come illness or rough times through her healthy living guides.

Recently the BBG training guide team won the Emerging Entreprenuer of the year at the national awards. This just highlights how far Kayla has come since becoming a personal trainer and moving into the industry six years ago. She continues to grow with millions of women continually buying and following her guides.

Not only is she helping women change their lives, but she has made her vision and passion into a successful business.

“I have always had a passion and drive to fulfil my own goals and dreams. Helping people is something that I have and will always work hard towards” —
Over the last six years as a personal trainer, I have continued my study to make sure that I am able to provide the most up-to-date information to my clients at all times. Improving the wellbeing, confidence and strength of women has been the focus of my career since the day I started.

After the intitial 12 week program, women can then buy Kayla’s newest guide Bikini Body Guide 2.0.

Kayla has proven that with the knowledge and qualifications a fitness vision and business can flourish almost solely online. She soon realised after starting her business that she was getting new clients through word of mouth and that utilising socail media would ensure that grows and grows.

“I soon realised that this was becoming bigger than I had imagined, and I needed a way to reach more women.
It was then I decided to build a presence on Instagram and Facebook, in order to share my training and nutrition methods. By uploading client transformations, healthy eating ideas, and some training tips, I was able to inspire thousands of women to move towards a healthier lifestyle and nothing makes me happier. Having the ability to touch the lives of so many people through my fitness and nutrition guidelines has been the most rewarding part of my practice!” —

Belle and Kayla are two very different people. However the comparison shows the impact that instagram and online media has on a person’s image and business. It also emphasises the belief that women have in fitness women of these platforms.

It is a very useful tool, but can obviously make or break you! (pardon the cliche).