At the peak of the pandemic lockdowns and stay-at-home orders, most of us were grateful for living in an era where we can immediately connect with love ones. We appreciated all the technology platforms that enabled us to stay in touch.

However, with contact tracing and other tracking of mobile…


With much of the world in lockdown, this is a fascinating time to explore our changing media behaviours. We are witnessing an acceleration of existing trends towards increasing digitalisation of our media diet. Think of it as fast-forwarding to five years from now in a shortened time.

With people having…


Lockdowns and stay-at-home orders have now entered their second month and we’ve all been spending significantly more time at home and in our local communities. With less commuting and more time available — and more time spent locally — what does this mean for innovation?

The evolution of localism

There…


Tifenn Cloarec, Strategy Partner, Vizeum Global

The COVID-19 conversation oscillates between “it changes everything” and “it changes nothing.” The values and motivations we humans hold dear are remarkably slow-changing. …


The COVID-19 pandemic has spurred governments, central banks and brands into a frenzy of action to save lives, and to protect livelihoods and bottom lines. …


With approximately a third of the global population in some form of lockdown and of those, and about 55% living in a big city, what does this sudden shift mean for the future of cities and our homes? Will the U.N. …


Now that the COVID-19 outbreak has turned into a global pandemic, individuals, businesses, and governments around the world are striving to determine the best ways to protect their citizens and economies. The result is a dramatic change in human behaviour and our prosperity.

This article is intended to help business…


Jean-Guillaume Paumier, Global Digital Partner, Vizeum

In a world of immediate, endless, curated choices and interruptions where digital marketing promises to deliver ultra-personalisation, what can the growing importance of surprise mean to build brand value?

The answer isn’t to give consumers what they want. Instead, be bold, surprise them and…


Media Spend in 2030

By 2020 digital ad spend is forecast to be more than five times larger than it was in 2010, accounting for a 45.7% share of spend. ​

With the number of those using the internet growing by an average of more than one million every day, this trend of steady…


The year is 2021, and over the past six months, your wearable devices have helped you lose 20lbs without you even trying — by merely allowing your artificial intelligence (AI) powered virtual assistant to nudge your behaviour.

Does it sound far-fetched? It isn’t.

Advances in AI will mean that when…

Vizeum Global

Accelerating business growth through media

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