If you are looking to offer a more authentic content about your brand to your audience, then there are not many better ways to do this than using influencer marketing. According to Influencer Marketing Hub 2017 Study, influencer marketing is the fastest-growing online customer acquisition method at 28%. …

If you’ve been involved in content marketing more than writing an occasional blog post or sharing an odd infographic, you probably get the idea why creating a content strategy is vital whether you operate a one-man blog, a startup or a bigger company. 72% of marketers have a content strategy…

Here’s a dark thought. If your company suddenly disappeared, would your former customers remember it in a year? What about 10 or 50? What about today, are they thinking about you and your brand at all? If the answer to these questions is (and I’m hoping for a bit of…

Your content strategy is hardly, if at all, a place for guessworking, gut feeling, assumptions or intuition. After all, your feeling about that particular headline, CTA or even the time of posting could be way off. So what does that mean for your content? …

CONTENT WRITING , FREELANCE WRITING The life of a content editor is not an easy one. Apart from making sure that the content is well formatted, free of grammar and punctuation errors, not plagiarized and based on facts, he also needs to ensure that the style meets the publication’s guidelines…

It seems these days, whenever you click on a webpage, you are greeted with this message: We’ve updated our privacy policy. So why is everyone suddenly so concerned with this? Well, because on 25th May, 2018, the EU General Data Protection Regulation, or GDPR, has come into force and that…

Are you auditing your content on a regular basis? No? Well, you are not the only one. Many content marketers avoid doing a content audit until the very last moment. That’s understandable. …

One of the most important things a content strategist needs to know is how their content is fairing against their competitors’. Without knowing what type of content your competitors are creating, where are they distributing it or how often, it will be very difficult to truly differentiate your brand and…

Whether you believe in the “goldfish attention span theory” or not (personally I don’t as I believe it’s not as simple as that), one fact remains. It’s harder and harder for brands to keep their target audience invested in them. Where, at one point, creating viral content was the answer…