Santander Bank Kurzfilm “Beyond Money” (Kike Maíllo)

The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money — just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more.

Content advertisment created by McCann, Spain for Santander, within the category: Finance.

Credits:

Advertising Agency: MRM/McCann, Spain



Writer / Director: Kike Maíllo



Director of hotography: Alex Catalán


Producer: Sara Muñoz



Strategic planning: Raquel Espantaleón


Production company: Oxígeno



Musical production: Summer Music