How one company is levering a Social Enterprise strategy:
Standing out from the pack and increasing productivity!

Businesses globally is currently adapting social collaboration strategies and levering the benefits from these. According to Frost & Sullivan’s recent research is the market booming, and with few vendors it is easy to find the stars such as Voogy.

The study supported the inevitable proliferation of social enterprise networks, projecting the market doubling to 535 million users by 2018. However on the other hand, buyers are unhappy with the standards most social collaborative tools currently available set, and their slow gains on making much-needed improvements. These limited version of software are often related to hughe software companies such as Microsoft, IBM, SAP & Salesforce that does not follow the market trends and do not leverage innovation. For example, two weeks earlier than Frost & Sullivan’s announcement, InformationWeek released a survey indicating that 85% of respondents whose organizations utilize some form of enterprise social networking rated the experience “mediocre.” The mediocre answer is quite static and is changing with the presence of Voogy in the space, which is completely revolutionized what other haven’t figured out yet, to make collaboration work!

Responding to Users’ Needs
The center of this array of dissatisfaction stems from the inadequacy of social enterprise businesses to adhere to the needs of their users. These platforms tend to focus on the social communication aspect of the business, disregarding everything except the need to become the next social network (the next Facebook) for businesses. They fail to pay sufficient attention to the needs of their business clients, who need an efficient mode of collaboration and a mode to share data effectively to increase their RoI output. Voogy on the other hand has a deep focus on solving the issues that businesses are facing and this is another aspect that sets them apart. Voogy understands that common questions employees would like to understand for a platform is:

  • How does it make it easier to do my job?
  • How does it help me get my work done faster?
  • How does it help me do more or sell more?

Most social enterprise platforms fail to gain a large base of support because they don’t offer ready answers to these questions. Voogy, however, finds success in building upon its employees’ most driving concerns.

Can Social Collaboration be tailored to match the needs of the future?
Enterprise social platforms need to be flexible enough to tailor the needs of different industries, better yet, specific companies. For example a sales organization in an industry such as technology, the primary need might be a tool that quickens the process of sharing relevant sales collateral, case studies, technical documentation and other information with partners and customers. Streamlining the process of gathering and distributing that information both internally and to external parties is vital to reduce wasted time and providing a productive environment. It can shorten the necessary process of sharing sales information amongst the company and can potentially increase the time for sales teams to pursue additional opportunities, creating a big incentive for tool use.

By making use of the Group feature, Voogy gives companies the option to send information according to the Group their employees are in, which can include the whole company or just specific people. Additionally, Voogy offers the effective possibility to customize groups based on the usage of the many tools available, in which groups can collaborate to share tasks, polls, etc. depending on the type of work users align with. This ability to streamline information to Groups and the multitude of tools can provide major incentive for companies to work faster depending on how they will use it.

Is it really possible to remove Group Email?
Research shows that the average employee spends 650 hours per year on emails, and only 27% of those emails are relevant. That mean 474 hours — or 60 eight-hour work days — wasted annually in swiping through unnecessary information including those sent to distribution lists, reply all threads and mass ‘cc’ recipients. Yet most social enterprise platforms only add an extra communication channel that only serves to increase the amount of clutter an employee must sift through.

Employees must find a collaboration tool that effectively moves group communications out of email and into a simpler, more efficient, and less repetitive environment. Voogy’s platform employs the effectiveness of Groups, in which employees working together can form groups to more successfully communicate with less clutter. Also, with the addition of a tool that quickly search through a particular Space’s messages for specific posts, polls, Office file, Dropbox notices and so on, employees can efficiently disregard unnecessary clutter that may degrade their productivity, and companies can profitably capitalize on that lost time.

Will I be able to bring my clients, or other external users into the fold?
Most social enterprise collaboration tools aren’t preferably built to bring external users such as customers, partners and suppliers into the discussion, which can be detrimental to the longevity of a company’s investment in their collaborative tools. However, Voogy addresses this issue by easily incorporating external parties into the social paradigm in order to seamlessly continue their clients’ businesses without slowing down productivity. For examples, Voogy integrates these users into their own project space efficiently in which clients can use the same features in accordance with the special team who allows them to. Voogy successfully meets this need to improve its clients relationships with their own.

At the end of the day, it is only essential to keep in mind the goals of the customer’s rather than improving the likelihood of making another average social network. The importance of cultivating a business’ overall performance through a platform’s easy-to-use capabilities and swift and productive integration takes importance over all else, destining a collaborative network’s pedestal from mediocrity to exponential success.

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