These Starry Nights are Smarter Than They Look
You might think you’re familiar with Vincent Van Gogh’s classic painting Starry Night. But this image has one key difference: this “smart” version of Starry Night is embedded with an invisible layer of code, scannable with the new VorVision app on the App Store or Google Play. Read on to see what it can do!
The Old School Way
The world of bar codes and QR codes is coming to an end. Tagging a product with a recognizable code compromises the design integrity as a whole, not to mention limits function. This “smart art” strategy expands a brands’ marketing capability to speak to and engage the consumer in a brand new way. Suddenly, a hangtag or magazine ad serves another purpose: to educate, entertain or incentivize.
VorVision’s technology extends far beyond Starry Night. Every scan is tracked, but unlike the process of scanning a QR code, VorVision’s technology allows for serialized and geolocated tracking. And the possibilities are endless; a custom text, video, website or augmented reality (AR) response can be catered to any audience. VorVision codes can also be used for authenticating items, preventing fraudulent or counterfeit activity. It is a top down brand technology, designed to ultimately protect the consumer.