Jul 10Member-onlyHarnessing the Power of Early Integration in SEOUnpacking the Importance of Early SEO Foundation Building Drawing an analogy between the challenge of retrofitting a basement into a house and integrating search engine optimization into an already functioning website is not far off. Both tasks require extensive resources — time, money, and effort — and have similar complexities. …SEO5 min readSEO5 min read
Jul 10Member-onlyAddressing Warning Signs in Your Digital Marketing StrategyAddressing Warning Signs in Your Digital Marketing Strategy: A Key to Long-Term Success Every homeowner is familiar with the anxiety that comes with the inspection process. I’ve personally experienced this stress a little too frequently, having moved three times in the last five years. Each inspection brought to light issues that threatened to derail the sale or caused me to reconsider a potential…Digital Marketing5 min readDigital Marketing5 min read
Jul 10Member-onlyHarnessing the Power of Incremental Progress in SEOMaking Steady and Incremental Advancements in Your SEO Efforts Can Pave the Way to Success In the always changing world of digital marketing, the lure of instant gratification often overshadows the crucial elements of persistence and gradual improvement. Often, the importance of small, consistent efforts gets underestimated in our pursuit of spectacular success. Yet, a counter-approach, beautifully explained in the bestselling book, “Atomic Habits” by…SEO5 min readSEO5 min read
Aug 4, 2020Member-onlyNew Media vs. Old Media: How Should Your Marketing Plan Evolve?In many cases, marketing leaders are brought in and asked to “modernize marketing”. I worked with a company that specifically recruited me to come in and help make the company “digital first”. Many of the conversations we had during the recruitment process were around the fact that the marketing there…Television3 min readTelevision3 min read
Aug 4, 2020Member-onlyFinding Balance Between PPC and SEOHaving led marketing at several large advertisers, I have had the opportunity to spend a significant amount of time with the teams from both Google and Bing. I have been invited to strategy sessions at their headquarters, had their teams on site for bi-annual “search summits”, held weekly strategy and…SEO3 min readSEO3 min read
Aug 4, 2020Member-onlyThe Importance of the Marketing MixOne of the more challenging things I’ve experienced in my career is working with companies that do not understand or appreciate the unique role each channel plays in a comprehensive marketing plan. When I think of how marketing should work, I think of the analogy of baking a cake. Combining…Marketing6 min readMarketing6 min read
Aug 4, 2020Member-onlyIs Google Monetizing Local Search?One of the most significant trends in search over the last five years has been the emergence of voice search. Whether it’s through the growth in home smart speakers or the increased adoption and use of mobile phones as user’s primary means of accessing the internet, search volume and, increasingly…Local Seo3 min readLocal Seo3 min read
