“Warner Bros’ goal: a native film launch message in an editorial content to people close to cinemas.”
For the release of its latest film, the American cinema giant cherry picked the WINGiT business advertising platform and its new tool “Sponsored event” to broadcast a native message in an event-focused editorial content to a hangout-hungry audience.
Naturally incorporating its event into a cool hangout content to hangout-hungry people in real time: the strategy chosen by Warner Bros to promote its latest film starring Ben Affleck, Live by Night. This was pulled off by the start-up WINGiT’s new tool, WINGiT business, a fully automated, event-dedicated advertising platform.
On release day, 109,000 people poised to go out were reached by a “Sponsored event”, created by Warner Bros. and broadcast across the WINGiT apps in 23 French cities. “A top notch message on a matching carrier with an audience poised to go out: no budget waste, explains Alban Sayag, WINGiT’s CEO. That’s what all our clients want”. And clients of the likes of Agnès B., Benefit, Gaumont, the Paris or Dallas orchestra.
This fail-safe platform is a cinch to use. Pierre de Navacelle, Europe Sales Director: “Clients create a campaign which can reach thousands of ultra-qualified users in a few clicks. They choose their audience, create their content and broadcast over a network of their choice. They are in full control of their advertising and avoid intrusive ads from other carriers.”
With a CTR nearing 14.5%, the French WINGiT hit the booming ad networks market with a bang. “This CTR stems from the perfect match of a great sponsored event, the showcasing event-focused editorial content and a hangout-hungry target” sums up Alban Sayag.
In figures WINGiT Business represents:
over 400 campaigns delivered over the past 5 months
over 5,000 events per month
10M impressions per month
