The Crucial Difference Between Product Development and Product Delivery

The CEO of Magnacorps is frustrated but inspired. Frustrated by the lack of results from his people and inspired by the book “Twice the Work in Half the Time” by Jeff Sutherland. The CEO has arranged a call with the Scrum Masters and Product Owners.

“I’m not going to set the bar too high for you. For starters, let’s go with doubling productivity.”

Sarah, one of the most respected Scrum Masters of the company, breaks the awkward silence, “What do you mean Mark? We need a bit more context to understand your point.”

“It’s not so difficult. We have been working with Scrum for a year now. I’m disappointed by the results so far. Productivity has risen by 30% only. Last year you delivered 925 items. This year you are at 980 with two months to go. According to Jeff Sutherland, that’s simply not enough.” …


Willem-Jan Ageling

Interested in ways to work better together. I love the discussion with open-minded people.

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