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Willem-Jan Ageling
Willem-Jan Ageling

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👋 My name is Willem-Jan Ageling. I coach teams to create high-value products in complex environments. I am the co-owner of and writer for Serious Scrum. I currently work as a Senior Agile Coach at Worldline. ✔️Together with Sjoerd Nijland, I founded the independent community Serious Scrum. With Sjoerd and…

2 min read


Published in Serious Scrum

·4 days ago

The Scrum Master’s Role to Ensure Effective Sprint Reviews

The Scrum Master at the Events, part 3 — This article is part of a series of 4. All articles can be read as separate pieces. A few weeks ago, someone asked: “Do you have specific info on the role of the Scrum Master for each of the events”? I couldn’t answer him. Because it isn’t straightforward. The Scrum…

Scrum

7 min read

The Scrum Master’s Role to Ensure Effective Sprint Reviews
The Scrum Master’s Role to Ensure Effective Sprint Reviews

Published in Serious Scrum

·Aug 7

The Scrum Master’s Role to Ensure Effective Daily Scrums

The Scrum Master at the Events, part 2 — This article is part of a series of 4. All articles can be read as separate pieces. You may be wondering: “How are you going to fill a complete article to discuss the Scrum Master’s role at the Daily Scrum?” You may even say: “The Scrum Master doesn’t have to…

Scrum

7 min read

The Scrum Master’s Role to Ensure Effective Daily Scrums
The Scrum Master’s Role to Ensure Effective Daily Scrums

Published in Serious Scrum

·Jul 31

The Scrum Master’s Role to Ensure Effective Sprint Plannings

The Scrum Master at the Events, part 1 — This article is part of a series of 4. All articles can be read as separate pieces. A few weeks ago, someone asked: “Do you have specific info on the role of the Scrum Master for each of the events”. I didn’t have a straight answer. The lame thing to…

Scrum

7 min read

The Scrum Master’s Role to Ensure Effective Sprint Plannings
The Scrum Master’s Role to Ensure Effective Sprint Plannings

Published in Awesome Agile

·Jul 24

Top 10 Mistakes Organizations Make to Become Agile

And what to do instead — Agile is everywhere. It seems like everyone wants to be Agile. If you don’t have agile teams, you are a dinosaur. But an organization doesn’t simply become agile. Here are ten mistakes organizations make to become agile. 10. Top-down implementation of Agile I know organizations that implement agile top-down. The top of the organization tells…

Agile

6 min read

Top 10 Mistakes Organizations Make to Become Agile
Top 10 Mistakes Organizations Make to Become Agile

Published in Serious Scrum

·Jul 17

Scrum Only is no Guarantee for Success — You Need to Add Your Own Uniqueness to the Framework

Agile approaches merely enable you to find your own best way — Every organisation is unique. They have their own mission, unique products, own people, and unique customers. Organizations that act within the same niche have all the reasons to stand out. They need to outdo their competitors with a unique product experience, lower prices or anything else that sets them apart. …

Scrum

5 min read

Scrum Only Is No Guarantee for Success — You Need to Add Your Own Uniqueness to the Framework
Scrum Only Is No Guarantee for Success — You Need to Add Your Own Uniqueness to the Framework

Published in Serious Scrum

·Jul 10

The Case for Allowing Scrum Teams to Choose Their Own Framework Is Dangerous, Actually

Do Scrum Team members excel in product development frameworks and organizational processes? — “We decided to drop the Daily Scrum. It is pointless. We don’t want to listen to each other telling us what they did yesterday, what they are going to do tomorrow and if they have any impediments. It’s a charade. ” I heard and read this more often than I…

Scrum

6 min read

The Case for Allowing Scrum Teams to Choose Their Own Framework Is Dangerous, Actually
The Case for Allowing Scrum Teams to Choose Their Own Framework Is Dangerous, Actually

Published in Serious Scrum

·Jul 3

Join Forces to Make an Impact as Scrum Master (or Agile Coach)

And be a sparring partner for higher management — A Scrum Master has an important responsibility to help the organisation in its understanding and adoption of Scrum. This is a key element of what a Scrum Master is supposed to do but often doesn’t. In my previous two articles, I discussed the many issues with the effective use of…

Scrum

6 min read

Join Forces to Make an Impact as Scrum Master (or Agile Coach)
Join Forces to Make an Impact as Scrum Master (or Agile Coach)

Published in Serious Scrum

·Jun 26

Scrum Master (And Agile Coach): Please Step Up Your Game!

And help management to be effective too — People regularly ask me for help to improve their way of working. I then am not surprised to encounter a huge mess. …

Scrum

8 min read

Scrum Master (And Agile Coach): Please Step Up Your Game!
Scrum Master (And Agile Coach): Please Step Up Your Game!

Published in Serious Scrum

·Jun 19

Scrum Teams are often Coached to Death, while the Problems are With Management

Team-level coaching isn’t enough — I feel for all the Scrum teams that do the best they can to make their Scrum work, only to be obstructed by management. I have seen so many teams who understand the concepts of Scrum and who are super motivated. They often improve greatly in the first few months…

Scrum

7 min read

Scrum Teams are often Coached to Death, while the Problems are With Management
Scrum Teams are often Coached to Death, while the Problems are With Management
Willem-Jan Ageling

Willem-Jan Ageling

Writer, editor, founder of Serious Scrum. I love writing about maximizing value. https://www.linkedin.com/in/willemjanageling

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