In August 2022, we began working on the Metla project. We first met Levon, the CEO of Metla, at a crypto event in Kyiv in 2021, but our active collaboration started later. Metla’s goal was ambitious — to create a platform that would make cryptocurrencies more accessible to the general public.
Levon, CEO of Metla: “Guys, your ideas are just awesome! We are definitely on the same wavelength. I can’t wait to get all this launched!”
Levon’s words confirmed that our strategy was on point. Immediately after the meeting, we began implementing plans designed to help Metla stand out from the competition. However, despite the positive start, we encountered unexpected challenges that forced us to adapt and modify our initial plans.
We planned a big splash through CoinTelegraph and CryptoSlate, aiming for impactful articles. But the guys turned us down at first — said it was too promotional. I didn’t waste any time, got on the line with the chief editor of CoinTelegraph, and explained what’s what. The guy got it and accepted the material after a couple of edits. Eventually, the article was published and racked up a full tank of likes and shares!
Things didn’t go smoothly with social media either. We wanted activity, but it was too quiet. Instead of fussing with airdrops or the usual stuff, we tried a different approach. We empowered users — picked the active ones and made them admins. They started organizing their events, and it triggered a real wave in the community. Initially, I thought it would be chaos, but no — folks got engaged and started getting creative to the max.
We aimed to boost the “Metla” site to the top of search engines. Loaded it with solid keywords, and optimized everything down to the last pixel. But along the way, we discovered that competition in our niche was fiercer than we thought. Some keywords didn’t perform as expected — too much noise, not enough action. We had to revise our strategy, incorporate new, more niche-specific keywords, and beef up the content. Eventually, we achieved a steady increase in traffic and improved rankings.
Smart Contracts — Learning as We Go
A critical point for any crypto project. We started checking the smart contract code and found a couple of bugs. Luckily, we caught them before launch, not after. The developers fixed everything perfectly, and we implemented additional testing rounds to ensure everything worked like clockwork. We ended up with secure and stable smart contracts, ready for scaling.
As you can see, even when everything seems under control, there’s always room for surprises.
My bad, SRRY.
