When Profit met Purpose

By: Nicole Biondo

He’d been happily reflecting on the latest income statement when he first heard her name
He ignored it
In-between the merriment and mirth in the midst of the Cristal clinks of shareholder’s flutes, he heard it heralded again
Fearing a swift descent into the realm of the insane he continued in the same single-minded vein he always had
Probably a bad move considering what the definition of insanity is commonly said to be
But he didn’t see it that way.

She’d been immersed in an all-consuming game of Diner Dash for social change
Vision…


By: Catherine Gaudry

I am a detective at heart. As a child, my best friend and I founded an agency with the mission of solving neighbourhood pranks. We printed business cards with magnifying glasses and footprints on them. It was serious. However, it soon dawned on us that, growing up in what was essentially an inner-city suburb, we would need to take on the duties of perpetrator, victim and police in order for our fledgling business to survive. Grudgingly, we moved on to other enterprises — most notably a successful rock-selling business and a garage bank with 3 employees —…


By: Rajeeb Dey MBE

Just as we invest into ISAs and pensions to build up our lifetime savings, I believe that we should also invest into our personal and professional development, particularly as work changes over the next twenty years.

Statistics from McKinsey suggest that 50% of the work we do today will be automatable by 2030 and more than half of the jobs we see today may not exist by 2025, which means that we must invest in skills to prepare for that future.

Whilst we’re putting away money for our retirement, we’re making little effort to invest in…


By: Rohan Midha

Ok. So, you’re reading this expecting to come away with a convenient insight? A new way of seeing things or, best of all, the inside track on the next big thing. Well in that respect your expectations are a little like mine were, on the way to STREAM Europe.

I was expecting a highly organised buffet of soundbites, strategies and buzzwords that I could pick through and put together a takeaway that suited me. The usual conference fayre.

What I got was a little different, but a lot more nourishing. Because this was my first taste of…


By: Amy Williams

I’ve always found the Guardian newspaper’s description of WPPs ‘Stream’ (un)conference as ‘the Bilderberg of advertising’ to be deeply colourful. But also, a little forbidding, to be honest. Now, having attended the holding company’s latest edition in Athens last month, I can happily report that I experienced the gathering to be an entirely open, inspiring event attended by a bunch of extremely approachable, brilliant minds.

So approachable in fact that many of us felt perfectly happy to talk frankly about our own individual experiences / challenges / learnings as they relate to the wonderful world of creativity…


By: Nicki Mason

I arrived in Athens with a huge dose of curiosity and just a little trepidation but at least I was not alone. 80% of the attendees were fellow Stream virgins and it was fair to say that none of us really had a clue about what was to come. Before heading off I’d tried asking a few people what to expect but just got a wry smile in response as though to say ‘You’ll see!’ …


By: Liam Stanley

Rather than walk around Stream with a laptop, I decided to start four notes on my phone that I would add to over the three-day (un)conference.

- Topics to follow up on

- People to follow on Linkedin

- List of the talks to attend, very handy for an (un)conference that has no fixed agenda

- Finally, those key reoccurring topics

The notes were varied, from new HBO series, genealogy, to questioning if programmatic fuelling the ugly face of capitalism or why it’s never been a better time to work in media.

But across keynotes, breakouts or…


Who English help?!

By: Gbemisola Isimi

In the 2nd year of my first degree at University I needed some extra cash so decided to work a few hours a week at the University canteen. Apart from the fact that I used to go back to my room reeking of grease, the job actually wasn’t bad at all! It paid well and I had free meals and leftover food in my fridge every day.

That’s where I met Ewa (pronounced Eva) who was Polish. …


By: Marvyn Harrison

“Who am I?” A philosophical or spiritual answer may lead you to different understandings but in the context of work it’s usually presented as a question to you in the form of “What do you do?” When you walk around an unconference in Athens for 3 days surrounded by great minds, sun and a mainly vegan menu, the lanyard with your name and company attached to your chest it becomes your new face, no longer do you get the same level of eye contact, it is replaced with a dip and lean into your chest so people…


By: Itamar Benedy, CoFounder & CEO, Anzu.io

Sunshine, technology, and creative marketing — this year’s WPP Stream Europe set against the beautiful backdrop of Athens was a perfect stage for the debut of two things: first was the latest addition to WPP family, Anzu.io. And second, gaming and esports. Let’s talk in detail about the latter today!

WPP Stream Europe 2019 in Athens, Greece

As a Stream debutant, the first thing that caught my attention was the nature of the conference (or unconference as it is famously called in the circle). The personal setting made it easier to go deeper into the discussions that are far away…

WPP Stream

The @WPP (un)conference for (un)conventional thinkers

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