How To Get Great Ideas For Starting A Business

Do you have the entrepreneurial spirit? Have you always wanted to own your own business?

Are you still trying to find that perfect idea?

Believe it or not, great business ideas are all around you. This article will give you a few things to think about and some ideas on how you can generate ideas yourself.

It Doesn’t Have To Be Earth-Shattering

There is often a perception that a new business should come from a life-changing light bulb moment. You should receive some kind of supernatural vision that leads you into the promised land of working for yourself.

This can certainly happen. However, in most cases, a business idea comes from ordinary life, or a realization that, while inspiring, doesn’t have to be sent from on high.

So our first tip on entrepreneurial ideas is don’t worry if your idea seems mundane or even uninspired. Sometimes the greatest business ideas are simply a very slight variation on a theme.

Idea Maker #1 — A Better Mouse Trap

Most businesses, really, are simply improvements on an existing theme. If this seems uninspired to you, think about the advantages creating a slightly better version of an already existing product or service can offer you.

  1. You don’t have to try and generate something totally new from scratch — brilliance doesn’t run on an assembly line.
  2. An adaptation has the advantage of already being familiar to your customer base. You don’t have to educate them, simply offer them a better alternative to what they already use.
  3. You have both failures and successes to study.

Idea Maker #2 — Start With What You Know

Whether it’s a tremendous flash of insight into something brand new or a clever way to improve on something — it’s not a bad idea to begin thinking in terms of your current expertise. After all, you’ve already spent so much time learning your current craft, why not turn it into a business?

If you’re an attorney, you can open your own law firm. If you’re very handy, you might become a general contractor. Maybe you’re an engineer who’s just created a unique and cost-effective way to solve a problem. Turn it into a product!

Never underestimate your years of experience. Knowing is half the battle, after all.

Idea Maker #3 — Let Your Unconscious Mind Do The Work

This is something of a complex topic, so we’re going to try and boil it down into a few short paragraphs. What you must understand, is that in essence, you have two minds.

The first is your conscious mind. That’s the part of you that’s “you.” Your inner voice, where you do math in your head, where you think on things, etc.

The second part of your mind, and arguably the more powerful part, is your unconscious mind. This is the mind that dreams, that stores your memories and is the center of your creativity. Additionally, it’s your unconscious mind that’s the center of your habits.

If you’re familiar with Napoleon Hill and his famous books, “The Law of Success” and “Think and Grow Rich” — you may be familiar with the idea of neuro linguistic programming (NLP). Hill was the first person to really study and document this skill.

Essentially, you can program your unconscious creative mind to come up with ideas seemingly without you knowing about it. When we talk about light bulb moments — these come from that inner mind.

So, simply sit down each night and with a strong feeling of desire, tell your unconscious mind “out loud” that you want it to create a series of brilliant business ideas. Does this sound silly? Try it — you’ll be amazed.

There are plenty of other ways to come up with great ideas. This is just the beginning. Simply trust yourself. Trust in your ability to be creative, trust in your unconscious mind and trust in your knowledge and expertise. Those ideas will come!

Originally published at on October 27, 2015.