“Messaging” in the abstract is: The need to be wanted.
We send to be heard.
We receive to be validated (i.e., needed).
Currently, plain ol’ social media is a proxy for needs. However, sooner or later we will collectively realize — perhaps some of us already have? — that when a sent message falls into the social media words there is often no one there to hear it. It’s not actually communication. It’s broadcasting; and many are likely not to find satisfaction in that lopsided (lack of) balance.