You’ve worked hard to get your website up-to-date, but how hard is it working for you? Your website should be more than a pretty face and online placeholder. Instead, it must function as the best sales rep on your team by consistently…
Before we dive into explaining the meaning of the term buyer persona, let’s take a moment to focus on a few questions.
Who is your dream client?
Having been in the digital marketing world for 10 years, I can’t begin to count the number of tools I’ve explored which are designed to analyze a website and make recommendations for improvements.