Merlin Duff – Medium

Merlin Duff

Merlin Duff

Why Culture eats Strategy for breakfast

This is the third instalment of my contribution to Andra Oprișan’s #brandandbread movement (I think we can call it a movement…), and this…

May 21, 2018

Why Culture eats Strategy for breakfast

May 21, 2018

Merlin Duff

From the brand up

Over the last few years a core belief has emerged for me; organisations should be designed from the brand up. That might sound a tad old…

Apr 28, 2018

Apr 28, 2018

Merlin Duff

A question of identity

So here we are, responding once again to Andra Oprișan and #BrandandBread №2. This time the topic of focus was ‘identity’, an area…

Apr 23, 2018

A question of identity

Apr 23, 2018

Merlin Duff

‘Brands’ are useless

I’m feeling particularly provocative today as I respond to Andra Oprișan and her write up of the first #brandandbread… I think ‘brands’ are…

Apr 8, 2018

‘Brands’ are useless

Apr 8, 2018

Merlin Duff

Strong Brand = Organisational Wellbeing

A few days ago a new analogy for brand spilled forth from my brain. It’s not polished, heck it may even be wrong, but I’m writing it down…

Oct 26, 2015

Oct 26, 2015

Merlin Duff

Forty Days, Forty Nights

Today is day #40 since I landed in London, and what a 5.71428571 weeks alone in the desert it’s been;

Oct 21, 2015

Forty Days, Forty Nights

Oct 21, 2015

Merlin Duff

Six years

In the life of a twenty four year old, six years is a long time. That’s 25% of the years lived. One quarter, a half of a half.

Sep 11, 2015

Sep 11, 2015

Merlin Duff

The Rise Of ‘Branding’

And the revolution that follows.

Aug 26, 2015

The Rise Of ‘Branding’

Aug 26, 2015

Merlin Duff

The Truth About Branding

Let’s get this straight, Branding isn’t marketing or advertising; it doesn’t exist to help organisations sell. So what is branding? More to…

Jul 1, 2015

The Truth About Branding

Jul 1, 2015

Merlin Duff

Merlin Duff

Psychologically grounded Brand Thinker : believes in creating organisational change through exploring and expressing identity.

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