By Wachsman on The Capital

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The last few weeks have upended the global economy and thrown many of our daily lives into disarray. The blockchain and digital assets community is no exception; because so many blockchain firms and startups have headquarters or team members in New York or Silicon Valley, two areas with especially large and serious outbreaks.

CoinDesk’s Consensus: New York, the most prestigious and most important annual event in the blockchain industry, has announced that it will be going virtual, and smaller conferences are likely to be canceled or postponed. …


By Wachsman on The Capital

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In early February 2020, decentralized finance hit a major milestone. On the 7th, the amount of money stored in decentralized finance smart contracts hit a billion dollars for the first time. Decentralized finance’s detractors had long argued that on-blockchain trading would be too slow, too clumsy, and too difficult to attract substantial use or significant capital. For many in the cryptocurrency, finance, and exchange communities, the ten-figure mark was proof that DeFi wasn’t just a clever idea. Potentiality had yielded to practicality.

Although the billion-dollar lock-in shows that decentralized finance’s radical promise can be fulfilled, there are challenges ahead for…


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1. How did you become interested in blockchain?

I first became interested in blockchain in 2017 when I met a man in Amsterdam who told me about Bitcoin. It was at the Van Gogh Museum on Halloween (also the birthday of Bitcoin) and I sort of took all this randomness as a sign that something significant was happening in my life. I ended up reading a bunch of articles about Bitcoin, paid attention to how it behaved, and overall learned what influenced it since it’s quite different than the stock market. …


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This month’s book selection was Ronan Farrow’s 2019 bestseller Catch and Kill. The book is a memoir of Farrow’s experiences uncovering and reporting on several of the allegations of sexual abuse and harassment that sparked the #MeToo movement. Though most of the book focuses on the quest to bring producer Harvey Weinstein to justice, many, many more men are implicated, from Farrow’s own father, Woody Allen, to the current president of the United States. One of the most distressing things is that uncovering the truth is often easier than revealing it to the world: Time and again, Farrow and his…


By Wachsman on The Capital

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“Garbage in, garbage out” is a standard programming and analysis maxim: If you’re working with bad data, your results, no matter how carefully reasoned, are likely to prove false. The best architect in the world can’t build a sturdy house with rotten wood and misfired bricks. In a typical business environment, putting garbage into a system may result in missed earnings, poor margins, and even business failure. That’s bad, but in life-and-death fields like healthcare, the results of bad data can be lethal.

In the United States, piecing together a patient’s medical history represents a real challenge. The private insurance…


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Public relations is, in large part, the art of making care. A public relations firm succeeds or fails on how well it understands what interests, intrigues, and inspires journalists and the broader public. If our pitches bore or our stories stultify, our clients won’t receive coverage. Because public relations professionals must pay attention to changes in trends, they’re ideally positioned to record changes in industry narratives. A month into 2020, it’s evident that the important stories for cryptocurrency, blockchain, and emerging technologies aren’t what they used to be. Who cares about your clients? …


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Public relations moves quickly: New clients expect instant results, emergencies arise on a daily basis when they don’t come hourly, and the twenty-four-hour global news cycle mandates lightning-fast responses from communications professionals. These pressures are endemic for every sector of PR: No industry has remained unchanged by the acceleration of the news cycle or the new reputational dynamics of social media. But just as no two clients are identical, no two PR agencies face identical stresses. At Wachsman, we’ve had good reason to think about the special challenges of practicing public relations in emerging technology. To succeed, we need more…


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Matt is Wachsman’s Consultant, Editorial. His responsibilities include writing and editing articles, blogs, bios, press releases, and thought leadership.

1. How did you become interested in blockchain?

In my previous life as a book scout, I read the manuscript of The Truth Machine by Michael Casey and Paul Vigna. It’s a great crash course in the history, prospects, and uses of distributed ledger technology.

2. Who or what inspires you?

As a writer, I’m inspired by people who can see clearly and express what they see with equal clarity. …


By Wachsman on The Capital

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At times, it can seem that online marketers know more about you than your family and friends do. We’ve all heard stories of big data shocking consumers with the knowledge it collects and the insights it accrues. Back in 2012, Target made the news for figuring out a woman’s pregnancy before she announced it to her family. In the eight years since, data collection has only accelerated; what once seemed incredible now seems ordinary. In the past few years, however, technologists, politicians, theorists, and everyday citizens have become concerned about the growth of what Harvard professor emerita Shoshana Zuboff calls…


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By Wachsman on Altcoin Academy

The holidays are upon us. If you’ve been wise and planned ahead, you’re likely already ready to go: Presents are wrapped, packages in the mail, house or apartment decorated, greeting cards out the door, and party invitations all RSVPed to. Unfortunately, most of us aren’t quite so ready for the season: We leave invitations unanswered, homes undecorated, parcels unsent, and gifts unbought.

Wachsman

High-tech communications agency in #NYC #Dublin #Singapore supporting the most fascinating companies and boldest ideas around the world.

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