For example, all the podcasters out there (I’m looking at you Pat Flynn and Lewis Howes), can easily make content just from the podcasts you produce normally. All of your interviews could be four Medium pieces. One sixty-second clip could be a SoundCloud bit. Another clip of audio could be combined with some visuals to create an engaging video. There is an enormous amount of content that can be mined from the big pieces of content that sit at the top. It’s the hacking of the mothership-content into micro-content.
… want to be seen or heard on social media, you have to put out valuable content on a regular basis. You should be doing a YouTube vlog or podcast or some sort of long-form audio/video series at least once a week. You should be posting on Instagram and/or Snapchat stories at least 6–7 times a day.