This sort of chicanery is not limited to Influencer Marketing. So called “experts” have used it as long as there’s been expertise.
The tactics may change. The strategies remain the same.
Some will say “beware of the expert” but I’ve learned that it’s more about WHO says someone is an expert. If you’re the only one saying nice things about yourself, you don’t need to yell louder and you certainly don’t need a Facebook group. You become a recognized expert when OTHERS say you’re the expert. You get there by giving VALUE.
Thanks Kathy. You DO bring the value.