Today, authenticity is the ground floor of everything we do. We jokingly say “you have to be authentic. When you can fake that you can fake anything”
The secret to being authentic is to just be yourself. For a brand, this can be difficult as the people working on the brand have been charged with creatingsomething that is inherently non – authentic.
Influencer marketing gives us the best opportunity to connect with audiences, and through the influencer, create a real relationship with our brands.