Student International Communication and Media at the Hogeschool Utrecht.
The bottom includes all your straight up paid channels like Facebook and radio (yep, radio — have you listened to Sirius lately? .com startups are 10% of the ads).
What I eventually learned is that when you put it all together, a great marketing strategy + product story + product marketing, you end up building a killer growth engine.
Before trying to market CB in a big way, I needed to get some additional feedback from my target audience.