The Ultimate Commodity
In this day and age, the fitness and self-help industries are undeniably gaining a foothold in developed countries.
Why is that?
How could something as simple as a few pieces of oft-repeated wisdom and protein powder sell so much; to the point that the sales could support the existence of so many supplement companies/self-help oriented publishing houses?
That’s because what they deal in, is not just supplements or books, but ultimately dreams.
See, the fitness and self-help industries aren’t all that different.
They all target the man who wants something for nothing, and they give him nothing for something.
Think of all the quick fixes that were promised; supplements that subconsciously implied that they could get people as ripped as the model on the cover and books with elaborate time management models and systems promising to “create more time” for you and let you “have time for fun.”
Everybody wants to live the dream.
They want to be the ripped dude getting all the chicks.
They want to be the rich multi-millionaire travelling the world working only 4 hours a week.
And so they consume supplement after supplement, book after book, hoping to “upgrade” themselves.
They want to discover the “secret” to life; the ultimate “hack” that will free them from misery and give them the happiness that they deserve.
They all believe that they are all precious little snowflakes; they want to believe that they have some sort of life purpose on this earth. That their purpose is not just to inhabit the earth, consume its resources and die, just like all of the people before them.
That’s what everybody wants; to have some kind of purpose in this world.
Truth is, there is no purpose.
There is no benevolent God to please who holds your hand 24/7 who cares about your life problems and is always with you.
That no matter how much money you pour into charities to “help the poor and starving in Africa”, there will still be millions of poor and starving because their economic systems were doomed from the get-go and the money you gave went mostly towards supporting the lives of people who were duped by the universities into taking up useless degrees which have no veritable use in the world.
That no matter how many self-improvement books you read, how many delusional motivational quotes you gag down, how many elaborate time management models you willingly spend $99 buying into, you will almost always stay the same person.
It’s all a lie.
People do not get extremely rich selling commodities in the modern world no. They get rich by selling people a lifestyle.
They make them believe that their product can finally let them live the dream that they want; it’s how advertisements work on a subconscious level as well.
Oh what a mess they have created. How they have perverted self-improvement and fitness for their financial gain.
On one end, you have the delusional muscle freaks who religiously count every last macro of their meals like their muscle heros; spend hours on online forums debating the ideal rep scheme and workout program; analysing which supplement company offers the most effective protein, creatine, thermogenics that will make them the biggest and baddest motherfucker in the gym. What they do not know is that the game is rigged; that their muscle heros are on the DWTFE diet (DWTFE: Don’t Worry Tren Fixes Everything).
It doesn’t matter what supplements you buy or what rep scheme you adhere to.
If you don’t have the money and the guts to go underground, get yourself some sweet testosterone and trenbolone, pin yourself in the ass once every two to three days and cutting your Adex pills religiously into four quarters, you will never get to the freakish muscularity and conditioning of fitness models.
On the other hand, you have those brain-washed idiots walking around the whole day with a sickening grimace plastered on their face believing that everyone should “embrace positivity” and “reject negativity”.
That they are all about the good vibes and that, if they just think hard enough and want it enough, they will attract their wants in the Universe and the Universe will grant them their wishes.
That willingly forms a “family” with strangers that they barely know whom they met through a CCA which has no purpose other than to plan meaningless camps which herd large groups of people into one area and makes them play stupid games and design stupid flags for their “teams” to simulate some form of “battle” or some exciting “crisis.”
That believes that if they are a good boy, tithes religiously every month to their church (no pun intended), go to church every Sunday, post narcissistic Instagram posts with captions praising God and quoting verses from their holy book, the man floating on top will shower them with the care and love that they deserve and recognise them for the special snowflake that they are.
Everyone gets sold on the dream, and gets fucked.
Who profits in the end?
That’s right, the supplement companies, the self-help authors, the publishing houses, the priests and the fitness models.
They get to make money off you while they sedate you with nice, positive images on glossy covers about their awesome lifestyle, impeccable wisdom and impenetrable moral code.
Give me a break.
The game is rigged.
All of it.
The only difference between your idols and you is; are you willing to put on a mask and lie about yourself?
Will you trade your morals for financial gain and social status?
Will you choose to achieve the impossible by convincing the masses that the impossible is possible?
The difference between the average man and the superior man, barring hard work, differences in intellectual capability and physical limitations, is the ability to tolerate immorality.
To lie in the face of people who trust them and still muster up the courage to walk the streets every single day with a smile on their faces.
Morality then, is a weakness in this amoral world.
What a depressing conclusion indeed.
¯\_(ツ)_/¯
