This year WayRay got an ISO certificate which is one of the most popular proofs of quality management systems. Many companies use this approach to standardize and organize their internal processes. This standard was invented around 30 years ago and usually, for high tech and deep-tech companies, it is the first step to the most advanced certificate, such as a certificate for medical devices or automotive, because the companies make something, such as products, and services, which can be critical to the environment, to health, or human life. These standards can include several approaches as to how to manage risks.
My name is Fabio Ferrante, I’m an Italian Designer based in New York. I’m the Chief Designer of Puritalia Automobili, a small but very unique limited edition sports car manufacturer. I’m also a design consultant focused on tech and consumer electronics, mostly in the US and Europe. Last but not least, I’m a Design Professor at the IED (European Institute of Design) in the Transportation Dept.
At this year’s CES in Las Vegas, WayRay’s voice was bigger, better, and louder than ever before.
2) 180° holographic AR experience, created inside a cockpit for land, air, and water transportation
3) True AR SDK, WayRay’s development platform for creating AR apps for cars. Learn more and download for free here.
We at WayRay have been pioneering holographic AR technology since 2012. And like the AR-driven industry itself, our company has evolved significantly over the past few years, having earned a prime spot in the CES exhibition hall and in the hearts of major automakers.
One year after announcing a plan to build a custom software development kit at CES 2018, we are proudly showing the True AR SDK beta at the Consumer Electronics Show in Las Vegas.
The automotive industry has long been thirsty for augmented reality, and we at WayRay are striving to forge a future where every car windshield doubles as a device for content consumption.
Driving the Future with AR
Since 2012, the WayRay team has been making the most of its holographic think-tank to advance what we call “True Augmented Reality”. Our R&D engineers use holography to overlay virtual objects…
The great potential and broad application of WayRay’s technologies attracted investment from leading companies in the automotive, electronics, construction, and other industries.
In September 2018, WayRay closed its US$80M Series C financing round led by German sports car giant Porsche, with participation from China Merchants Capital, Hyundai Motor, JVCKENWOOD, Alibaba Group, and the Consortium of Sovereign Wealth Funds (among them the Russia-Japan Investment Fund formed by JBIC and RDIF; Saudi Arabia, Kuwait, UAE, Bahrein). …
In early 2018, the Swiss holographic AR technology company WayRay announced its upcoming True AR SDK and called on developers and designers worldwide to compete in the ensuing True AR Challenge. The idea of the contest was to encourage an active community of engineers, developers, and designers to build smart AR solutions for conventional vehicles and self-driving cars. Now that the 30 finalists have been officially announced, WayRay and its partners are celebrating the successful outcome of the competition.
Over the course of the four-month Challenge, dozens of AR enthusiasts from 23 countries shared their ideas for AR apps to…
Since 2015, CES Asia has impressed its Nevadian “big brother” with smaller but well-curated and hand-selected lineups. This year, the Consumer Electronics Show in Shanghai wrapped up with over 500 companies, 43,000 attendees, and 1,400 media outlets occupying the 50,000 square meter floor space. “You either have to be innovative or have a well-known brand to be here,” said Gary Shapiro, CEO of the Consumer Technology Association, which owns and produces the show. Honda appeared to have checked every box and shook up CES Asia 2018 with its partnering demonstrations at the Honda Xcelerator Showcase.
Since the late 1980s, some high-end vehicles have begun featuring HUDs (head-up displays), transparent displays that the driver sees when looking through the windshield. Earlier, just before the start of World War II, some airplanes had rudimentary HUDs for showing a graticule with parallax, which later morphed into modern HUDs.
HUD design technologies have always been at the forefront of innovation: starting from the simple fixed crosshairs made of wire or drawn on glass, to CRT displays, LCD, and finally, DLP and holographic displays with laser highlighting. Having assembled all the necessary components and technologies commercially available, WayRay emerged with…
“Autonomous car will become the new medium for consuming the information”
WayRay notes from Aurora Symposium
What will people do when autonomous cars will rule the road? Sleep extra couple of hours on the way to work, have a breakfast served in the car, or finally spend some precious time reading a book?
WayRay’s Founder & CEO Vitaly Ponomarev shared his forecast on this argument at Aurora Symposium. …