At this year’s CES in Las Vegas, WayRay’s voice was bigger, better, and louder than ever before.

Here’s what we showcased

  1. Holographic AR Display built into the Genesis G80
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WayRay’s solution for automakers built into the Genesis luxury sedan. Copyright WayRay AG.

2) 180° holographic AR experience, created inside a cockpit for land, air, and water transportation

Immersive Augmented Reality created inside an AR cockpit for land, air, and water transportation

3) True AR SDK, WayRay’s development platform for creating AR apps for cars. Learn more and download for free here.

Available at

WayRay at CES 2019 by numbers

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More than 1,500 people experienced 180° Holographic AR in the cockpit

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About 200 people saw our system in action behind the wheel of the Genesis…

We at WayRay have been pioneering holographic AR technology since 2012. And like the AR-driven industry itself, our company has evolved significantly over the past few years, having earned a prime spot in the CES exhibition hall and in the hearts of major automakers.

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WayRay’s booth at CES 2019

When it comes to bringing together tech innovators and industry leaders, the Consumer Electronics Show — first in Las Vegas and then in Shanghai — is the world’s best matchmaking platform. …

One year after announcing a plan to build a custom software development kit at CES 2018, we are proudly showing the True AR SDK beta at the Consumer Electronics Show in Las Vegas.

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The automotive industry has long been thirsty for augmented reality, and we at WayRay are striving to forge a future where every car windshield doubles as a device for content consumption.

Driving the Future with AR

Since 2012, the WayRay team has been making the most of its holographic think-tank to advance what we call “True Augmented Reality”. Our R&D engineers use holography to overlay virtual objects onto the real world outside the car so that virtual imagery moves in sync with the route and driving behavior.

The great potential and broad application of WayRay’s technologies attracted investment from leading companies in the automotive, electronics, construction, and other industries.

In September 2018, WayRay closed its US$80M Series C financing round led by German sports car giant Porsche, with participation from China Merchants Capital, Hyundai Motor, JVCKENWOOD, Alibaba Group, and the Consortium of Sovereign Wealth Funds (among them the Russia-Japan Investment Fund formed by JBIC and RDIF; Saudi Arabia, Kuwait, UAE, Bahrein). …

In early 2018, the Swiss holographic AR technology company WayRay announced its upcoming True AR SDK and called on developers and designers worldwide to compete in the ensuing True AR Challenge. The idea of the contest was to encourage an active community of engineers, developers, and designers to build smart AR solutions for conventional vehicles and self-driving cars. Now that the 30 finalists have been officially announced, WayRay and its partners are celebrating the successful outcome of the competition.

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IUPUI-HCI team made it to the top 5 winners of the True AR Challenge

Over the course of the four-month Challenge, dozens of AR enthusiasts from 23 countries shared their ideas for AR apps to help make the driving experience more secure, fun, convenient, and infotaining. The most innovative, creative, and visually appealing projects will soon turn into a set of tasks for the onsite True AR Hackathon — the offline phase, where developers and designers will be creating AR app prototypes using the brand-new True AR SDK. …

Since 2015, CES Asia has impressed its Nevadian “big brother” with smaller but well-curated and hand-selected lineups. This year, the Consumer Electronics Show in Shanghai wrapped up with over 500 companies, 43,000 attendees, and 1,400 media outlets occupying the 50,000 square meter floor space. “You either have to be innovative or have a well-known brand to be here,” said Gary Shapiro, CEO of the Consumer Technology Association, which owns and produces the show. Honda appeared to have checked every box and shook up CES Asia 2018 with its partnering demonstrations at the Honda Xcelerator Showcase.

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Honda Xcelerator showcase at heart of the automotive pavillion

As part of Silicon Valley-based Honda Innovations, Honda Xcelerator aims to discover new technologies and provide startups with funding and support. At CES Asia, the accelerator cut the ribbon on its new China office by presenting its top three handpicked partners: WayRay, a Swiss holographic AR technology company; Tactual Labs, a Canada-born startup focused on real-time human body pose sensing, and ScentRealm, a China-based “Digital Scent Technology” company. …

Since the late 1980s, some high-end vehicles have begun featuring HUDs (head-up displays), transparent displays that the driver sees when looking through the windshield. Earlier, just before the start of World War II, some airplanes had rudimentary HUDs for showing a graticule with parallax, which later morphed into modern HUDs.

HUD design technologies have always been at the forefront of innovation: starting from the simple fixed crosshairs made of wire or drawn on glass, to CRT displays, LCD, and finally, DLP and holographic displays with laser highlighting. Having assembled all the necessary components and technologies commercially available, WayRay emerged with its flagship product, Navion. The holographic AR navigation system for cars, Navion creates an augmented reality experience without any eyewear or headgear. …

“Autonomous car will become the new medium for consuming the information”

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WayRay notes from Aurora Symposium

What will people do when autonomous cars will rule the road? Sleep extra couple of hours on the way to work, have a breakfast served in the car, or finally spend some precious time reading a book?

WayRay’s Founder & CEO Vitaly Ponomarev shared his forecast on this argument at Aurora Symposium. …

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by Vitaliy Ponomarev, Founder & CEO at WayRay

Drive straight into the future with the latest in modern technology at your fingertips. Join us for the ride by subscribing to our mailing list for all the latest news and updates on Navion, the first holographic navigation system. It’s green light all the way.

The connected car has become the popular face of the catch-all ‘Internet of Things’ category in the tech world. In recent months, technology giants Apple, Google, Uber, and AT&T have all pumped adrenaline into the connected car discussion with announcements ranging from autonomous car production, in-car infotainment and display partnerships, and technology integration.

But will the connected car and its satellite products catch on in a similar way with consumers?

It should. As a software and hardware producer in the space, WayRay sees the connected car as the driving force in building smart cities worldwide. While the benefits of the connected car are numerous, I’d like to focus on four ways the connected car will improve the experience of the consumers, the drivers themselves. …

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by Vitaliy Ponomarev, Founder & CEO at WayRay.

Our groundbreaking Connected Car concept ensures that your driving experience couldn’t be safer or smoother. Make sure that you’re first in the know with the latest news and updates from Navion, the first holographic navigation system, simply by subscribing to our newsletter. Sign up here.

Henry Ford would be astounded at what’s happened to the automotive industry he pioneered. No longer only a means of transportation, cars have entered an age where they’re thought of and purchased like a tech device. This shift comes with other major changes — from the way vehicles are made to the way they’re driven.

Since the Internet of Things (IoT) has been let loose, automakers are rapidly making models and making deals, so they can have the hottest car tech in the market. …



Avant-garde AR technologies for vehicles of the future

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