The Revolutionary Potential of AR: Interview with Dmitry Kovalev

We continue speaking with the great minds that brought their unique take to a concept that we at WayRay are working on — combining AR with automotive design. Listening to design specialists working in the field is a good way to know what to anticipate when it comes to the future of design and AR and the new ideas that can help us approach the topic. Here, we asked them to share their thoughts on the future of design and how they engaged with our brief.

In the previous interviews, we spoke to Advait Taware, Danilo Makio Saito, Artem Smirnov, and Vladimir Chepushtanov. This installment features Dima Kovalev, who will shed some light on his approach to the concept, his thoughts on the future of AR and car design, and a little bit about himself.

Research on AR’s potential

In addition to answering the brief, Dima did some particularly interesting work with us at WayRay. He conducted comprehensive research on how AR and self-driving cars can fundamentally change automotive design and provided detailed sketches and information. He also carried out researches on how technologies of interest to us can be implemented in a range of functions and considered their future applications.

This required extensive research on everyday concepts, different market demands, and how different companies and products use these concepts and day-to-day objects in new and exciting ways.

Current Technological Innovations

Taking inspiration from existing innovative technologies, he noted some fascinating applications of technology and their further uses in his research.

Technologies such as AR can enhance the learning experience with creative art. Some examples include digital exhibitions, such as the “teamLab Borderless” Tokyo, a fully digital museum with a borderless experience. Other examples include transport, such as BMW Vision Next 100, a concept car with an AI assistant and front window equipped with augmented reality, to make driving safer and more engaging.

Future Uses of AR in Automotive Design

He also conducted research on revolutionary mobility experiences. In his research, he discusses the concept of cars and how self-driving and AR technology can fundamentally change the way we imagine and engage with cars and transport. For example, we will no longer see cars as a chore requiring constant focus on the road but a space where we can be free to work, play, and enjoy the world around us. Additionally, we can engage with the world and learn more about the results of our actions.

He also considered how electric vehicles, with self-driving functions and AR, can affect design. Cars may become sleekier and cleaner looking with more hidden components. They may also create an open space to perfect the real and virtual experiences around us.

Theoretical research like this is vital for WayRay, and this is why such research that Dima undertook is of great interest to us. As we are all about Deep Tech and brand-new ideas, we have to understand the potential uses of new technologies, their implications, and what exactly we need to create to make the world we imagine a reality.

Dima: A CEO with a Love for Expression and Semantics

Dima is a transportation designer and also the founder and CEO of Moscow-based Sensformat, “The first sense formation company helping creative professionals challenge aesthetics.” He is, in his own words, “inspired by emotional expression and shape semantics.” So he understands how meaning and expression are inherent to designs.

The Principles of Future Design

Through his research and concept developments, he has been trying to visualize a “revolutionary new mobility experience” in terms of the car market. In addition, he wanted to “perfectly combine the WayRay brand values and a new mobility experience.” For that, he collected materials, conducted research, and studied trends.

He claims that AR can give users more time, assist in our day-to-day lives, make traveling more fun, and generally create a personalized traveling experience. We couldn’t agree more. The potential of AR means a fundamental change in the idea of what a car really is.

The concept he submitted was the culmination of his efforts.

When developing his concept design, the key issue was communicating WayRay’s unique technologies “through the core ideological principles of future design,” specifically concerning different user scenarios. In other words, the key issue lies in how to apply future design principles to benefit users through WayRay’s technologies.

The main difficulty he encountered was arranging and synthesizing all of the research materials into different concepts. However, he has considered how these materials can apply to vehicles, aesthetically and technologically, and formulate a new approach to transport.

The Future of AR: Driverless Travel

Dima believes that AR is an interesting technology that can make life more fun and convenient and bring-forth new experiences.

When asked about the most exciting potential of AR, he had this to say: “For me, it is unmanned technologies. Imagine what you could do in the car if you don’t need to look forward, keep your hands on the steering wheel and legs on the pedals. That is exciting!”

Without the need to be in control, we will no longer see travel as a chore; instead, we can continue to live our lives with ease as we travel, and it will be enjoyable for everyone. The fact that AR can be instrumental in changing the way we travel by allowing humans to travel as passengers with ease and pleasure is a compelling thought that we share.

We thank Dima for his time and his fascinating vision that is transforming the world of design. We hope that through these interviews, you can see the number of designers who recognize the potential AR has in transforming the fundamental nature of travel. WayRay shares this anticipation and is taking steps to make this radical transformation of transport a reality.

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