Lands End,

I’m leaving you. You allowed ill tempered, under educated, sexist blowhards to bully you. You apologized for profiling an American Icon. You pandered not to the lowest common denominator but to the loudest crassest denominator. Your marketing department failed to look at the statistics of where your money actually comes from. You are a beneficiary of college educated, disposable income having spenders who believe in equal rights, free choice and feminism. Take a look at the polyester blended, elastic waistband, Big Box store provided clothing of your new best friends. See a driving moc or a chalet coat among them? No. Well get used to it. By the way your new BFF’s are science averse so get rid of that Starfish line and replace it with the Revelations line, clothing that will protect you from damnation and Darwin.

Another great American company ends not with a bang but with a simper.

We had a good run. Bye bye.