A Book About Product Design Psychology

Wouter de Bres
Sep 29, 2015 · 2 min read

I would love to hear your feedback on Twitter: @WdeB

Of course I made the classic designers mistake of trying to design a book cover before I even wrote down one word.

I want to write a book about product design psychology. I never wrote a book before, I’m a terribly slow writer and I’m not a native english speaker so it might sound stupid to try it. But hey, not trying would always be more stupid. However, I might need some help. I need help with deciding topics and with my english. But if some of you are willing to give me feedback, I believe I will be able to write a book that can help designers better understand the psychological side of product design.

When I started out as a designer I felt embarrassed about actually being a psychologist instead of a designer — they might discover I’m a total fraud! But after a lot of hours designing, a gazillion projects and becoming more confident about my design skills I discovered that my background in psychology was actually very useful — design is psychology.

I’m thinking of dividing the book into three sections: Psychology of the Designer, Psychology of Design and User Psychology. Below every section I wrote down possible chapters. Like I mentioned above, I would love to get feedback from you. What do you think of the topics? Do you miss anything? Please let me know in the comments or on Twitter.

Section 1: Psychology of the Designer

Chapter 1: The process of learning design
Chapter 2: Cognitive biases
Chapter 3: What is creativity?
Chapter 4: Design team dynamics and design critiques
Chapter 5: Fear of shipping
Chapter 6: Grumpy Designer Syndrome

Section 2: Psychology of Design

Chapter 7: Gestalt theory
Chapter 8: Color psychology
Chapter 9:
Visual balance, white space
Chapter 10: Copy writing
Chapter 11: The importance of Simplicity
Chapter 12: Cognitive load theory

Section 3: User Psychology

Chapter 13: What is user experience
Chapter 14: What is intuitive design
Chapter 15: How do users make decisions
Chapter 16: Social psychology in digital products
Chapter 17: User motivation and product purpose
Chapter 18: Retention and product stickiness

Let me know what you think of this first outline on Twitter: @WdeB.

Wouter de Bres

Written by

Psychologist turned Designer • VP of Product Design at Degreed

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