One Magic Formula to Calculate User Experience?

Wouldn’t it be awesome if we could figure out a formula to calculate what the UX of your product is?

Break it down

Digital loading speed

v digital = v internet + v server + v device + v code

v internet

v device

v server

v code

Cognitive loading speed

v cognitive = ic / (n * dx)

ic = interface complexity

n = number of visits
dx = digital experience

v digital = v internet + v server + v device + v code
v cognitive = ic / (n * dx)
v = v digital + v cognitive

Purpose

p = b + s

b = benefit

s = status

Interaction

i = e + c

e = esthetics

c = communication

Designers like to overestimate the influence of their designs on the complete UX and overall success of a product.

The magic formula

v digital = v internet + v server + v device + v code
v cognitive = ic / (n * dx)
v = v digital + v cognitive
p = b + s
i = e + c

ux = (p*i) / v

Conclusion

Psychologist turned Designer • VP of Product Design at Degreed

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Wouter de Bres

Wouter de Bres

Psychologist turned Designer • VP of Product Design at Degreed

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