Fetch, the Global Mobile-First Agency Founded in the UK Boosts Its Operations in USA, Its Single Biggest Market Globally

NEW YORK, NY — (Marketwired — Jan 27, 2016) — Fetch, the global mobile-first agency and part of the Dentsu Aegis Network, today revealed the company has kicked off 2016 with a reinforced US leadership team on the back of a momentous 12 months. The USA is the biggest single market for the agency and 2015 saw the addition of Yelp, Hulu and Travelocity to the company’s client roster. The company has also grown its US workforce by 40 percent alone.

General Manager of Fetch San Francisco, Guillaume Lelait, has been appointed to oversee the entire US operations in his new role as EVP, US Managing Director. Guillaume has 12 years’ experience in the mobile industry, having previously provided strategy to brand innovators including McDonald’s, Nissan, Pfizer, Purina and Shell. In 2013, Guillaume established Fetch’s San Francisco office and led the teams responsible for bringing Uber and Expedia to the San Francisco office.

Former Fetch Germany Country Manager Melina Ex will now assume the role of Managing Director East Coast. Reporting to Guillaume, Melina established the Fetch Germany office winning business from the likes of HERE, Axel Springer and Xing, Germany’s largest professional networking platform. She has gained digital experience in China, Africa and UK. She will remain Vice President of Germany’s Association of Digital Economy (BVDW) and acts as their representative for mobile, start-ups, social media, education and HR topics.

James Connelly, Fetch CEO says “As we continue to win more and more business in the USA and in New York where mobile is thriving, I’m delighted for Guillaume to replicate our West Coast success and lead our overall US operations. The East Coast will play a fundamental role in our 2016 growth. Having established our Berlin office successfully, Melina’s international management and start up experience stands her in great stead to take our New York office to the next level.”

About Fetch:
Fetch is an award-winning global mobile marketing agency with offices in London, New York, San Francisco, Berlin and Hong Kong. It is part of the Dentsu Aegis Network, which is innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.

Fetch provides its clients with expertise in all areas of mobile marketing including mobile strategy, mobile creative, mobile media planning and buying, tracking and analysis. Fetch’s work for Hotels.com. Expedia and eBay have won recent accolades including gold from Mobile Mafia Awards. Mobile Marketer voted Fetch ‘Mobile Agency Of The Year’. It’s also the fastest growing mobile marketing agency in Europe, ranked No.3 in the Media Momentum Awards 2014 which celebrates the Top 50 Growing Digital Businesses in Europe, and won Fastest Earnings Grower of the Year. Fetch was also listed in The Sunday Times Tech Track 100 as ‘One to Watch’.

Fetch was also named Mobile Entertainment’s Marketing Agency of the Year for three consecutive years (2011, 2012, and 2013). Clients include eBay, Hotels.com, Expedia and Uber.


Originally published at finance.yahoo.com.

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