For any subscription based company, a key variable to always watch is the churn rate i.e. How many customers cancel their plan. In competitive industries, telecom for example, customer churn of 3% month on month is not uncommon. Companies with this consistent drop off typically spend huge lump sums in marketing to try and replace all those lost customers. However new research shows that smart strategies to attract those lost users back to the site may be the more cost…

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