Storytelling to 1

I scheduled a meeting last night with a friend of mine. Yes, scheduled. Like, in my phone. Where an alert comes up. Because if my phone doesn’t tell me to do it, I don’t do it.

This particular friend and I are working together on a long term LOR project and it’s something we’ve been meaning to do for weeks and weeks and weeks.

“You know, we’ve GOT to get together.” or “Let me buy you a pint”.

We all have a bunch of those friends. The ones that you don’t get to see often enough because we’re busy. I need to do a better job of seeing these friends/colleagues. I’m desperately trying to expand my day and take on more of those meetings. Because they’re important. They have value.

We set the meeting for 8pm because I feel less guilty going to these types of meetings until after the kids have gone to bed. So, we sat in the billiards room at the Brae Loch and drank Silver Scot. And, if you’ve never tried this beer, it’s ah-mazing. Brewed by Empire Brewing, the only place you can get it is at the Brae Loch. But I digress…..

I had an agenda going into this meeting about what I wanted to talk about and what I wanted to accomplish. There was going to be a beginning, a middle, and an end with expected measured metrics, takeaways, and all other corporate jargon.

But, I never even got to the beginning of my agenda because two dudes just told stories for an hour and a half. Some of it was business, some family, some childhood, some common experiences. But, it was all really interesting (at least to us).

“How does one find Cazenovia from Rochester?”

“You lived in Virginia? I was born in Manassas!”

And I’m glad I didn’t get to my agenda because our discussion was great. I jotted down 5 or 6 story ideas just from 90 minutes of conversation. This story wasn’t even one of them until just now!

And, now that I’ve had some time to think about it, that conversation is exactly how (especially recently) I’m attempting to market this business. When you sit down and look at the content that has crossed over into conversation and engagement, it’s the information that people are “pulling” from me instead of me “pushing” to them.

I had an agenda that I wanted to push on our conversation to work on our project. Instead, what came from it was even better content to expand on later that will make our project infinitely better in the long run.

We were both “Storytelling to 1” and we’re scheduling to meet more often.

~Ben Reilley