According to, topic-specific sites generally receive a higher percentage of traffic just from evergreen stories.
Why You Should Write Evergreen Content
Elmer Fubb

Makes sense based on focus of simplicity. We can’t physically consume all the information out there that we are interested in however, we can try by focusing on certain topics.

Great example of that from our Director of Growth was when she built’s presence solely on focusing on these topics: law of attraction, dreams, and dreamboards/visionboards. #MondayMotivation became a destination for our users every week. Having an audience is crucial. We (as platforms) have to fight for attention but if we listen to them, hangout with them (where they are at), and provide value — we’ll have a higher chance of statistical success if we really pay attention to the process/relationships.

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