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F A N T A S Y
F A N T A S Y

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Words as Interface

UI is about to change — Designing for AI is going to challenge the adage ‘form follows function.’ We’ve always designed UI following this mantra, with with artificial intelligence, how we think about UI is going to change. Rethinking what we know AI is going to compel us to re-examine one of the most fundamental principles we’re taught as designers…

Design Thinking

4 min read

Words as Interface
Words as Interface
Design Thinking

4 min read


Aug 4, 2020

Pioneering Digital

By David Martin (Founder at Fantasy) Our 2019 annual company retreat was upon us. All our employees and team members were attending including those that were new to our brand. Fantasy was now 20 years old and it was time to bring everyone back to our early years in digital…

Design

8 min read

Pioneering Digital
Pioneering Digital
Design

8 min read


Aug 7, 2019

46 ideas for Elon Musk and Tesla

By David Martin of Fantasy Last August, I attended a UFC event at the Staples Center (No! Not this one). Months prior, the UFC had hired our design firm as their UX design partner. While at the event, I went to use the bathroom backstage. A security person directed me…

Tesla

10 min read

46 ideas for Elon Musk and Tesla
46 ideas for Elon Musk and Tesla
Tesla

10 min read


Aug 1, 2019

Define and live by your values

by David Martin (Founder) These are the brand values we have stood by for 20 years. Wow, I just re-read that.. “20 years”. They have been our DNA, our moral compass, our principals to stand on. They have always been inside us like a force. Just never down on…

UX

2 min read

Define and live by your values
Define and live by your values
UX

2 min read


Sep 22, 2017

User Experience Design at Fantasy

Recently we published a shared keynote file, detailing the UX setup developed and utilized by our UX teams at Fantasy in San Francisco and New York City. If you are interested in becoming an experience director at Fantasy in New York City, San Francisco or Miami, look at the keynote…

User Experience

5 min read

User Experience Design at Fantasy
User Experience Design at Fantasy
User Experience

5 min read


Sep 15, 2017

Join us from your country

But first, a short UI reel to wet your appetite. We have long recognized that some of the best of you in the UX / UI world, do not live, cant or may want to live in a NYC or San…

Design

3 min read

Join us from your country
Join us from your country
Design

3 min read


Sep 28, 2016

Presenting a global brand on a global scale

Alright, so how do you present a global brand at a global scale? Imagine getting that brief? from Facebook! Yep…let’s do this.

UX

3 min read

Presenting a global brand at a global scale
Presenting a global brand at a global scale
UX

3 min read


Sep 14, 2016

The Met Museum Redesign

Surviving and thriving in the digital business over the past 15 years you get to see some interesting client briefs. They all start with an email that gently touches down in our inbox such as this one:

UX

4 min read

The Met Museum Redesign
The Met Museum Redesign
UX

4 min read


Sep 13, 2016

Designing for the world’s most popular weather app

A sincere passion of any UI/UX design team is taking raw data and turning it into visual awesomeness. Right? Off course it is. At our little design firm, Fantasy, we have indeed NO sales/business department that churns up work. Proudly, 100% of it happens organically and lands in our inbox…

UX

3 min read

Designing for the world’s most popular weather app
Designing for the world’s most popular weather app
UX

3 min read


Sep 6, 2016

What if Tinder did Travel?

Here at Fantasy, we tend to publish our thoughts on broken industries from healthcare to e-commerce using the question; “what if?”. Recently we focused on a mobile experience and the popular genre’s of travel and dating. Typical millennial audience stuff, the kind of stuff that needs to exhibit best in…

UX

3 min read

What if Tinder did Travel?
What if Tinder did Travel?
UX

3 min read

F A N T A S Y

F A N T A S Y

14.3K Followers

We are Fantasy: A global, award-winning, human-centered design firm.

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