By David Martin of Fantasy Last August, I attended a UFC event at the Staples Center (No! Not this one). Months prior, the UFC had hired our design firm as their UX design partner. While at the event, I went to use the bathroom backstage. …

by David Martin (Founder) These are the brand values we have stood by for 20 years. Wow, I just re-read that.. “20 years”. They have been our DNA, our moral compass, our principals to stand on. They have always been inside us like a force. …

Recently we published a shared keynote file, detailing the UX setup developed and utilized by our UX teams at Fantasy in San Francisco and New York City. If you are interested in becoming an experience director at Fantasy in New York City, San Francisco or Miami, look at the keynote…

But first, a short UI reel to wet your appetite. We have long recognized that some of the best of you in the UX / UI world, do not live, cant or may want to live in a NYC or San…

Alright, so how do you present a global brand at a global scale? Imagine getting that brief? from Facebook! Yep…let’s do this.

Surviving and thriving in the digital business over the past 15 years you get to see some interesting client briefs. They all start with an email that gently touches down in our inbox such as this one:

A sincere passion of any UI/UX design team is taking raw data and turning it into visual awesomeness. Right? Off course it is. At our little design firm, Fantasy, we have indeed NO sales/business department that churns up work. Proudly, 100% of it happens organically and lands in our inbox…

Here at Fantasy, we tend to publish our thoughts on broken industries from healthcare to e-commerce using the question; “what if?”. Recently we focused on a mobile experience and the popular genre’s of travel and dating. Typical millennial audience stuff, the kind of stuff that needs to exhibit best in…

Take a moment to consider the state of the world today. We face a world of dire and complex challenges. From violent social divides and extreme poverty to climate change. There are many socially motivated initiatives that are taking on these challenges. Yet what we see increasingly from Silicon Valley…