How to Choose Your Social Media Team

We all know that having a social media presence is a must for any business nowadays, but how do you decide who takes on the responsibility of creating content and managing the output across your accounts?

Choosing and developing your social media team is an important part of your digital marketing strategy. Here’s how to create a social media marketing team that gets results.

1. Match the skills to the role: just because Karen in accounts has more spare time to sort out your social media, doesn’t mean she’s the right person for the job. You want to pick the people who have the best digital skills and/or a great way with words. If they’re too busy, give some of their work to Karen to free up their time. Investing time and money into having the right people producing and managing your content is key.

2. Have a clear strategy: it’s not fair on your team or your business to stumble along without a clear plan of what’s expected. Your social media marketing strategy should outline everything you want to put out there. Your team needs to know what they’re doing in detail — your social media business aims, how and why to use certain platforms, how regularly to post, what content to create, what tone to strike, etc. Without a plan, your efforts won’t pay off and you’ll be wasting resources.

3. Pay attention to your content: sharing any old thing just because you need to have X number of posts per day isn’t what it’s all about. The content you post should be engaging, have value to your customers, promote your services and brand in the right way and generally make people want to read and share it. Without a good mix of high-quality content, your voice will be lost in the crowd.

4. Get everyone involved: just because you’ve selected certain people to manage your social media output, doesn’t mean you can’t involve the whole team in contributing. Your staff are a great source of information and ideas, so make the most of their input. That’s not to say they can post anything on your social media accounts, but they can feed their contributions to your social media team.

5. Develop your team’s skills: you might be lucky and find a digital marketing expert in the stock cupboard, but it’s probably the case that some of your team will need some training to hone their social media and content writing skills. While you can outsource your output to a professional company if that suits your business better, training your staff is a great way to add value to your business in the longer term.

So, there you have it. Follow a few simple steps and you could have a really effective social media team who can take your business forward.

If you’d like to help your team develop their digital skills with bespoke training or just need a consultancy service to set you on the right path, our experts can help. Just give us a shout!

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