Facebook Instant Articles

Many people now consume their news via Social media. In a not too distant past, news was consumed by the masses typically with a morning news show and paper and unless there was an urgent need again in the evening time delivered by Television. For the most part deliverability was real time and consumed by the user in a timely manner. The reputation of the deliverer was also trustworthy for the most part.

With the proliferation of the Internet came an explosion of new sources with no real standards except ones established loosly by the community.

The Facebook news experience has been a work in progress. Users like News brands/sources and an algorithm determines which ones to place on your feed. Its unclear which sources are reliable although Facebook made great strides in scrubbing link baiting news sites from getting too much Feed attention.

There is also the Timely factor for News distribution to be effective. As a user, I am drawn to the Headline “BREAKING NEWS” and depending on whether the issue is near and dear, start an adrenaline rush. Many times because of how the Facebook NewsFeed delivers, it was a false alarm since that Breaking News was from “yesterday @ 6pm” and quite stale.

I think todays shift towards Facebook taking more control in the News function of the NewsFeed will ultimately result in a much great user experience for people who want to easily and reliably get their news fix while on Facebook.

Originally published at call2actionmedia.com on May 13, 2015.

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