We intend that you have a highly productive WFH experience! 🙌

These are not the best times humanity is living in. Many are dying and many are suffering unconditionally. Let’s stand united and pray for the world to heal at Godspeed!

However, apart from Covid-19, the social media is buzzing with a horrifying issue professionals in large numbers are facing globally — the work from home (WFH) scenario.

[Honestly, are these people really missing their workspace or was it just their escapism or hideout from the world around?)

Whatever the reason may be, the reality is people are struggling to keep up with their enthusiasm to be productive throughout their work hours. …

Master the art of engaging with your EdTech users in a highly personalized, contextual, and technology-driven manner!

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The EdTech industry is booming as the opportunity in India’s Online Ed Tech market is estimated to soar to $1.96 Bn in 2021 (Heraizen).

EdTech, or education technology encompasses everything — from the simple use of computers to teach math and reading to children by elementary school professors, to the submission of homework online. From individuals and workforce upgrading their skills via mobile & web applications to individuals preparing for tests with the help of online learning. …

India completed 30 days of WFH shenanigans. Here’s how it looks like!

Yes! It’s 30 days already!

With almost everyone making peace with the lockdown situation and following their daily schedules religiously, we at WebEngage, thought of tickling the sweet memories from the past.

When it comes to the WFH scenario, almost every individual, manager, super manager, head, CEO (and the exhaustive hierarchy continues 😬) have some sort of expectations crafted in their minds. However, when we actually get into the skin of WFH, the reality seems a bit different!

So? Let’s face it!

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⚡️Reality number 1: I will work and read a book during my breaks. Sure sweetie! …

This is a must-watch champions league. Choose your team first and read on…


Have you noticed the exact color of your house walls, yet? Did you discover a rat hole somewhere in the deep pits of your kitchen? Did you get a chance to look at your electricity bills after eons (~3–5 years)?

Yes? (come on, we heard you) or No?

Either way, we welcome you to the WFO vs WFH champions league!!

Many of you might think that whether it’s work from home or office, work remains the same! Yes, it does but the place does matter.

Whether or not you’ve spotted rat holes in your kitchen, we have tried to nail the major difference between the 2 — WFO & WFH. But, if you still haven’t selected your team then please do so and defend it hard (by adding +1 to your respective team)! …

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(*This post originally appeared here on Monk blog for WebEngage.)

Why is Email so popular? Well, it’s cheap and very easy to manage. A recent study found that 72% of respondents chose Email as their preferred form of correspondence with their customers.

The trouble is, emails that are not targeted fail to catch the user’s attention. Going ahead in 2018, hyper-personalization is going to be one of the biggest agendas for CMO’s, Marketers and Entrepreneurs alike.

What Is Targeted Email Marketing

It is the practice of sending customized email campaigns to a selected group of users in order to incite an intended response. Using both personal and behavioural data, brands can create highly accurate user profiles and understand their search intent and preferences. By creating segments of users, one is able to drive up contextual relevance of the messaging significantly. Couple this personal and behavioural personalization tokens, and you have all the ingredients of a highly engaging, targeted email campaign that facilitates one-to-one communication even at scale. …

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This post originally appeared here on the Monk WebEngage blog.

Not too long ago, Marketers the world over were holding crisis meetings trying to understand why user engagement with their apps was falling. Their Email & SMS blasts were becoming inefficient with each passing campaign. The problem was ‘Too Much Information’ — Inundated by endless offers from brands via Email & SMS, the consumer learnt to ignore such communication.

The emergence of a new system was soon going to shake things up. RIM, the makers of the popular Blackberry device created a push messaging service for emails. Emails received would appear in a small tab on the mobile screen in real-time. Earlier, there was a time lag in receiving emails on your mobile device, and one had to constantly hit refresh to request updates. Soon, Apple picked up on this revolutionary development and launched the APNS (Apple Push Notification System). iPhone users could now get on-screen alerts from apps on their phone. …

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20 years ago, Banking Institutions would have scoffed at the the thought of a decentralized currency becoming commercially acceptable. Today, 1 Bitcoin is worth more than 11,000$ and Cryptocurrency is growing like a weed on steroids. Keeping up with the times, Marketing too has evolved. Digital is here to stay as consumers are increasingly becoming mobile. Brands have stepped up their game considerably in order to grab maximum eyeballs and remain relevant in the age of information.

The Argument For Automating E-Mail Marketing

If you consider Digital Marketing, there are regular channels like Website, Social Media, Organic & Paid search, Mobile, Display ads etc. at your disposal. But if you had to choose 1 on the basis of effectiveness, reach and ease of use, then the humble E-Mail should probably feature on the top of your list. …

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Web Push Notification was first introduced by Chrome in early 2015 in its 42 version. The version included “two new APIs that together allow sites to push native notifications to their users even after the page is closed — provided the user has granted explicit permission.”

The biggest exploiter of this channel is perhaps Facebook which is using this medium to send notifications even if one doesn’t have the Facebook app installed. In fact, there was quite a chaos among a significant number of Facebook users, evident in this thread, who were confused (some to the extent of frustration) about how on earth is Facebook able to blast them with notifications without having its app installed or even website open. The update allowed websites to send notifications just like apps could. …

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Have you ever turned down an Adventure Sport invite because the weather was gloomy outside? Or made a plan for dinner plan with your special someone because the weather was ‘too romantic’? If yes, then that’s weather influencing your mood, and thus the activity you would do or wouldn’t.

Weather influences our mood, eating habits, choice of clothes, going out or staying inside and more so to our disbelief our purchase decisions. It affects how we feel, our mood and to an extent our intent to make a purchase.

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Hence, weather-based marketing brings the intelligence of triggering marketing campaigns based on a change in weather conditions in a particular geo-location. …



Visual Marketing Automation. Track users across devices & Use our drag-n-drop Journey Designer to engage via email, sms, web and mobile channels (push & in-app)

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