25 Marketing Ideas for Small Businesses with a Low Budget

Working with a tight budget? Here you have 25 useful marketing ideas to promote your small business that are either free or very cheap. This list comes packed with multiple useful tips and resources to execute them. To make it easy to follow, the ideas are based and organized in 4 key areas necessary to promote your small business:

  • Be found & have a good presence online
  • Building credibility to gain trust
  • Give to receive
  • Traditional Marketing

So go ahead, do your happy dance…

Because we just did all the hard work for you :)

The 25 Idea List:

1- Optimize your website with on- page seo.

To be able to promote your small business online, potential customers have to be able to find your website first. Doing on- site SEO is one of the quickest and simplest ways to help your website become more Google friendly and help you be found.

What to do?

  • Optimize your Title Tags & Meta Descriptions

The title tag is shown above in purple. It should not be longer than 50 to 60 characters and should contain keywords related to the page. Put your business name at the end of the title.

Meta Descriptions are not relevant for SEO but are useful in increasing your click through rate. This is the description that will convince the browser to click no your page instead of cliking your competition. Avoid non alphabetical characters and anything longer than 150 characters will get cut off.

2- Create a Google Business Page

Whether you have an online or a brick and mortar business, having a Google business page is a must. It will allow you to have a better presence online by showing your basic business information and allow your business to show up on Google maps. Look how well our client looks thanks to an optimized Google My Buisness page:

What to do?

To set it up click here and include all your basic information: address, what your business is about, phone number, and website. Make sure to add a nice looking logo and another photo.

3- Set up social media and other listings

Having strong social media presence can improve your ranking and help your website show up online.

What to do?

  • Start by creating a Facebook business page, then you can create a Twitter, Instagram, LinkedIn or Pinterest. Follow these guidelines to optimize your Facebook.
  • Create business profiles in online directory listings related to your industry. For example, if you’re a doctor you should create a profile in Webmd and if you’re a restaurant, you should be in Foursquare.

4- Create & Optimize Your Yelp Account

Love it or hate it, you need to cliam your business on Yelp.

What to do?

Claim your business here. Besides filling out all the basic information that you already know, there are other things you can do to optimize it:

5. Pop ups and promo bars

This tip will not help your website rank higher on Google, but will be very effective in capturing your visitor’s information once they land on your site.

What to do?

  • Increase your email list by installing pop ups in your website to encourage visitors to sign up for your newsletters.
  • Create promo bars to promote offers or new products
  • Use free tools such as HelloBar or Sumome to install the pop ups.

6. Promote your content on other sites (content syndication)

Once you have useful content such as blogs, you can feature it on other sites with the help of websites such as Outbrain.

What to do?

  • Create content that is useful and helps to illustrate your business expertise.
  • Use websites like Outbrain, Zemanta, or Taboola to help you promote your content on other websites.
  • A/B test different titles to see which ones work the best.

7- Become a renowned expert in your industry

We buy any product or service out of trust. Without trust, there is no sale and not even interest in the offering. The best way to build trust in your business is getting people to trust on your expertise first.

Build people’s trust on your small business by building people’s trust on your expertise.

This may sound like a daunting task, but it can be surprisingly achievable with a secret weapon: HARO. First of all, it’s free, and you can get the chance to write for well credited websites that would give you credit for your help with an article.

Being cited in websites that have already gained trust by theirs readers will provide you the credibility necessary for your potential customers to trust you and your offering.

8- Create case studies and promote them

Case studies are a great way to showcase your work, set your customer’s expectations, and gain credibility on your offering.

What to do?

  • Make your case studies noticeable by showcasing them on your home page or on your main menu tab.
  • Display results in a before and after comparison format.
  • Try to be explicit about the benefits you provided to your clients with percentages, numbers, or statistics.

9- Attend Networking events

Networking events are useful to interact with local businesses in your industry or other industry and start building connections.

What to do?

  • Try joining a chamber or attend one of their events as a guest. You can find a list of chambers by state here.
  • Join a MeetUp group or create your own!
  • Attend one of Network After Work events. They have several events in different cities. They are usually casual and more laid back.

10- Participate in local fairs

Local fairs are ideal to practice your elevator pitch and get feedback from customers.

What to do?

  • Find a local fair that has open spaces for booths.
  • Search for business organizations that are hosting fairs.
  • Look for fairs in universities or colleges.

11- Host your own local event

Creating your own event helps you position yourself as the expert and allows flexibility and control over your audience.

What to do?

  • Create a good looking online flyer. Not Photoshop savvy? No problem! Use free websites such as Canva.
  • Promote your event in Eventbrite for free.
  • Promote it in MeetUp and social media.

One of the best ways of providing value to a customer, is by creating useful content. Remember to create content in a smart way and with a strategy in mind.

12-Write content (the smart way)

Before starting to write content, create a startegy and have a clear direction and goal in mind.

What to do?

  • Research keyword ideas that are relevant to your business with the Keyword Planner. Once you have an idea of the keyword people are searching for, type it on Google and look at the top ranking results and improve the blog.
  • Set up Google alerts to find out the latest news related to your industry to use as a material to post on social media or write articles about it.
  • Use infographics, statistics, or cool graphics to illustrate your writing.

13- Create Downloadable Material

The idea behind creating these kind of material is to allow you to capture your potential customer’s information. Whoever would like to obtain the material, would have to fill out their information, which results in a new lead for your business.

What to do?

  • Create e-books, white papers, or how-to guides by expanding on the topic of a popular blog or usually asked question or customer concern.
  • Create a landing page to capture your visitor’s information and explain the benefits of your material. Discover what is a landing page here and the essential elements of a landing page.
  • Advertise your content on social media.

14. Create Slideshares

Slideshares are a great way to display long content in an easy to read format that can be easily shared with anyone.

What to do?

  • Create new content or grab an old blog and convert it into a slideshare.
  • Promote your slideshare on social media and send it in a newsletter.

15- Start a YouTube Channel

Video content can be more engaging and attractive than written content.

What to do?

  • Use old blogs and convert them into quick videos.
  • Always include your business logo and contact information in the description and at the end of your video.
  • Post your video on social media.

Finish Reading the List- CLICK HERE >>

About WebLift:

WebLift provides all the online amarketing your business needs to be found, be liked, and be effective in one affordable plan managed by experts.

This article was originally posted in WebLift’s Blog. Visit us for a special offer! ❤ if you liked the article and share.

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