Top 4 Website Color Schemes To Boost User Engagement in 2020
Choosing an attractive color scheme for your website can be a devastating task to accomplish, isn’t it? Do you find yourself doomed whilst seeing an extensive amount of potential website color palettes?
You must judge yourself that everyone has their own preferences, so they may have favorite colors they tend to merge towards when it is solely focused on their work or global positions. However, it is obvious that a skilled web designer understands the significance of analyzing, and evaluating a color scheme based on the notion of their web development companies, the meaning of the colors and products or services being promoted to the next level.
However, when it comes to designing a website, there’s arises layout, the architectural design, CTA’s, selecting your domain name, adjusting a host, configuring backend, choosing a compelling theme, making quality assurance tests to measure the value of proposition and deciding when visualizing to use such elements. The latest research shows that people observe products within 90 seconds of time duration, and 90% of that observation is based on that color scheme. Hence, choosing a well-defined color can enhance reliability by 40% to increase comprehension by 73% and enhances the learning experience by 78% of the time duration. Hence, in this article, we have discussed the top 4 website color schemes that are aimed to boost user engagement in 2020.
1. Soft Tones Color Scheme
Primarily, soft tones are impeccable and trending color schemes that will foster your user engagement trends in 2020. The well-known brands are using this color scheme to boost their brand identity to the next level. The color elements are soft, classy and quite appealing. It is a perfect selection for a brand in the fashion industry that is intended for selling purposes. The simple tones work quite well with each other and the jewelry stands out.
In contrary to the simple color scheme used on the websites, the layout takes a similar approach to move ahead. The white space lets the page breathe. This will be a common theme as we will further continue ahead throughout this guide.
You can clearly witness that there exists minimum amount of text, instead of trying to step ahead as many products as possible in a single page, such websites draw the approach of just one time at a time.
2. Throwback Oranges & Red Tones
Primarily, it’s estimated that retro color schemes are making a big comeback in 2020. A lot of top brands are using popular colors from the 80s and 90s on their personal website. However, they are incorporating the latest addition to them. It most likely seems like an oxymoron. However, the question might arise in one’s mind that how can something provided by retro and modern at the same timeframe? You can take an example of Spotify homepage
In the above picture, orange and red tones possess a throwback feel on them. They are popularly known as warm colors that give people feelings of nostalgia of their childhood and teenage years. Generally, Spotify polka dot colors are inspired by 80s and 90s layout designs, albeit the design itself is quite trendy and uses gradient scales that are very recurrent to blend colors within a webpage. It is very important to make sure you understand and examine what you are trying to target with a bunch of website color schemes. This seems far beyond by choosing only pink designs for women and black designs for men. If you want to find a retro color scheme that is suitable for your target audience then you can use marketing aspects to make huge chunks of your target audiences or potential clients.
3. Tons of Red Colors, Well-Adjusted With Muted Tones
If you are seeking for a trending website comprising of color schemes that we have already discussed, you will certainly witness that a popular color that is usually used is red. The reason behind this persona is that red is one of the most emphasizing and challenging color to use on your website. Albeit, the most preferred way to predominate itself is to use it lightly to give a pop of color to something that is small enough such as involvement of keywords in the well-composed content.
The dilemma behind this red color is that it constitutes around four or five used muted tones on the remaining web pages. If users had opted for bright yellow, light blue and bright orange color in contrast to the red color, it won’t appeal your target audiences. It must be kept into consideration that these soft colors work impeccably with red color schemes. It draws a theme of creativity and an enormous amount of attention-seeking aptitude among your target audiences. Hence, the red color schemes work well to promote your brand identity in the marketplace.
Also Read: 5 Tips to use Gradients in Web Design — 2019
4. Combination of Soft & Bright Pink Along With Jet Black
Cowboy Bike is a black and bright color scheme that draws intermediary attention of the target audiences. Most of the websites use black color only for text, the design comprises of the bright, monotone palette. The soft tone in the background transits the jet black bike stand out and become an attention-seeking center for target consumers. With the implementation of the brighter pink accents in subtle locations across the page, cowboy bike draws the trending approach of the latest color palette.
Most of the people would possibly assume the fact that pink color is used to grasp the attention of female target audiences. However, there isn’t any that related to female stuff on this website. The product seems to attract both male and females. Thus, if this design attracts and you think that the modern look and feel would definitely work fine for your website, you can also use these color codes as a reference when you are selecting a particular color scheme patterns.
Wrap Up
In a nutshell, it is a simplistic approach that choosing the right color scheme doesn’t seem to be hard. If you want to update your website colors to imitate the modern look and feel in a manageable form then it is recommended for you to perceive and analyze existing color schemes for websites and choose what seems to be a more accurate and precise website color scheme for your leading web design agency or tech startup.
