4 Methods to Measure the Imapct of Your Proximity Marketing Campaign

GeoSenz is already making significant progress in 2017. Direct from their successful deployment in Australia’s second oldest zoo to their use for tracking valuable assets at Nicklaus Children’s Hospital; we are observing a quick measured growth in some beacon deployments in different industry plumbs.

In fact, the number of beacon deployments is anticipated to rise at a compound annual growth rate (CAGR) of 287% to approximately 4.5 Million over the following three years, as predicted by BI Intelligence.

In extension to that, proximity marketing is growing mainstream since it is providing brands the possibility to influence customers with tailored, hyper-local content.

According to Research from TechNavio, the global business location-based service (LBS) and advertising market are projected to reach 7.6 Billion USD by 2020, at a combined annual growth rate of 30.22%.

All the statistics circling the beacon market and real-life beacon use-cases look excellent on graphs, but how do companies accomplish this feat via beacons?

There are numerous obstacles that businesses require to improve to firstly proceed with their beacon projects and secondly act on them once they are done.

Embarking on a journey to start your beacon project surely needs outlining, attentiveness to details, understanding your campaign goals, some smart tips and tricks, and ultimate checklists.

If you have previously launched your proximity marketing campaign, then you would require measuring the success of the campaign for your company. Knowing how to scale this success is still an inexact science.

Note: 6 Amazing Benefits of Proximity Marketing that will Blow your Mind

We will, nevertheless, try to make you known with some of the approaches you can measure this parameter. In this blog post, we bring you four success metrics to evaluate your Proximity Marketing Campaign and how you can accomplish them:

#1. APP ENGAGEMENT METRICS

Optimization for mobile and making of a mobile marketing tactics are two center areas for all businesses this year as the upward trend of mobile marketing has certainly reached a point where it cannot be overlooked anymore.

According to a Salesforce report, 68% businesses have integrated mobile marketing into their overall marketing strategy. And, having your own mobile app or partnering with a third-party app is an integral part of mobile marketing.

The primary objective of a mobile app is to offer to the creation of an omnichannel experience for a consumer with various point-of-sale.

As consumer opinion indicates that BLE technology has an enormous potential to revolutionize experience over industries, businesses are now combining beacons with their own mobile app or a third party app to involve customers more efficiently and make the experience visibly seamless.

This new switch to the mobile app not only improves its adoption rate but also adds to sales.

#2. STORE FOOTFALL AND SALES METRICS

For brick-and-mortar stores, it becomes necessary to drive optimum in-store traffic to manage sales and profit. So, companies these days are seeming to leverage different techniques to improve store footfalls.

While traditional footfall counters just monitor consumers who walk past them, GeoSenz Devices allow store owners to gain deep insights into consumer behavior.

For example, you can use GeoSenz Device to estimate how many hours a particular buyer has spent in the women’s section in your retail store. The metrics that matter about customer footfalls are:

– Visits

– Number of Unique Visitors

– Number of New visitors

– Outside potential (people passing the store)

These metrics can be tracked using GeoSenz App. A footfall analysis of all such data details enables a firm to make versed operational and strategic conclusions that in turn inspire better conversion to sales rates, optimize staff allocation, and enhance merchandising and store displays.

#3. CUSTOMER EXPERIENCE METRICS

The capability to track the physical world like a real-time digital world is profoundly empowering for stores. So they are leveraging GeoSenz as a device for data collection — and eventually using shopper behavior as the real-world similar to web analytics.

The collection of the buyer data consequently drives to improved sales and customer satisfaction.

#4. CUSTOMER ENGAGEMENT METRICS

According to Forrester Research, 82% of shoppers make purchase decisions while in-store. Therefore, integrating technology with your marketing strategy can be highly beneficial when it comes to customer engagement.

GeoSenz Devices give primary metrics — number of engaged customers, dwell times per store and zone, mean/average visit duration — that help corporations gain better insights on customer engagement in-store and hence decide on what needs to be done to enhance it.

Unquestionably, focusing on the different metrics discussed in this article can give firms an edge and help them in evaluating their proximity campaign strategy while deciding the success metrics suitable for them.

Are there other important success metrics that you believe we missed out? Let us know in the comments below.

If you are thinking a BLE Technology for your business, take a look at GeoSenz, which includes everything you need to get started. Using GeoSenz, you can set up your own campaign, without a developer’s help!

Recommended Read: Proximity Marketing for Airports: How Proximity Marketing helps to improve the Passenger experience?

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Webcom Systems Pvt. Ltd.

Written by

Webcom is one of the Blockchain Development Company, specialized in developing cryptocurrencies, exchanges and MLM business models. https://webcomsystem.net/

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