5 Steps to Creating SEO-Friendly Blog Content

In today’s world of online marketing and SEO, Content is King. Google and other search engines look for relevancy and uniqueness of website and blog content over other technical strategies that may have been relevant in the past. Today, sites are often penalized for “keyword stuffing,” along with other “black hat” SEO tactics. Because of this, it’s more important than ever to ensure you’re putting the user first when creating SEO-friendly blog content. While other techniques like interlinking and meta data play a role, the blog content itself is what is most important. Below are five steps to creating SEO-friendly blog content.

1. Write Great Titles
The title is the first thing the user sees, so it’s important to make it inviting. Prevent a user from scrolling right past your blog post by using accurate, eye-catching headlines that leave the user wanting to know more. Top 10 lists and how-tos are great headers to start with.

2. Understand Your Audience
It’s likely that you already have a good idea of who your core audience is; gender, age, and location are all things to consider when writing your content. Your audience will dictate not only topics, but tone of voice within your blog posts as well. If you’re looking to expand your audience, you could use your content as a way to target different customers or partners. Understanding your audience is the first step to creating a successful blog post.

3. Write Easy-To-Read Copy
Create easy-to-read copy by taking advantage of headings, bullet points, and other types of lists. Bulky paragraphs are aesthetically displeasing and might prevent a user from reading past the first few sentences. In order to ensure your post gets read, use a healthy amount of white space, headings, and bullet points to make your post look inviting to the eye.

4. Use Mixed Media
In regards to creating easy-to-read copy, you’ll want to add images and other forms of mixed media to your content to break up the text. Inserting an image will also aid in catching a user’s interest and define what the blog post is about.

5. Share Your Blog Posts
If you ask any Internet marketing company, they will tell you how important to take advantage of social media in order to share your blog posts. From Twitter to Facebook, Google+, and LinkedIn, there are a variety of outlets where you can share your content with other professionals in your industry or potential clients. The goal when using social media for a business purpose is to build a base of followers that will continue to read your blog and share your posts with others.

There are just a few tips for creating SEO-friendly content; however, it’s important to keep in mind that technical details like meta data and interlining does also go a long way in improving the user experience. A good rule to abide by is “User first, search engine second” — this goes not only for blog posts, but your website as a whole.